Speed Trust
by Kevin Hogan
Page 4
Making a Case for Identity
25 years ago all the Playboy Clubs shut down. The seemed to be culturally out of style. Identity that mattered in the Sixties and early Seventies didn't seem to matter for the next 25 years.
When you see that...watch for the Return of the Jedi. Identities don't disappear.
In this case culture once again adapted and found that the Playboy identity, (sophisticated and elegant without all the inhibition) is appealing to the slightly older "what happens in Vegas stays in Vegas" demographic....and today that is a BIG demographic. That and the aging of the slightly older...getting yet older...and seeing Hef at 80 living with three roomies whose combined age is not as great as his...that helps identity resonate.
And the Playboy Club is back at the hottest celebrity hotel in Vegas. The Palms. (No I haven't been there yet and...yes...I gotta go) 10 years ago, no one thought there'd ever be another club. But identity doesn't disappear from culture. It gets pushed down but will come back.
UNICEF, which Coffee with Kevin Hogan has supported for 6 years and will again this Christmas....has a powerful identity. It resonates with me. And I identify with other products, services, goals, etc. Just like you.
So of course features and benefits still matter. Experience will always matter. But more than ever...trust, getting to "yes" today is about identity. I buy what helps fulfill my identity with myself, my identity in the group(s) I want to belong to, and my place in society. Where products and services meet me, I buy them. I buy from whom I trust. I buy products I trust. I work with people I trust.
Value matters. Think of the value in Coffee every week. And unique value. (Who else writes about this kind of stuff? No one.) But it's more than value. It appeals to who you are inside. Someone who is ahead of the crowd, finds the crowd fascinating, wants to understand the crowd and themselves more.
Coffee is a little "edgy" at times. You need that because you can say, "Did you see what Kevin wrote today, he said, blah blah blah....what do you think about that." And then you can await the response to see how it flies! We all need that to expand our comfort zone.
Otherwise we sit in the hamster wheel....and the hamster wheel is big in the identity department isn't it?
Speed Trust
It's about people instantly recognizing who you are...having heard of you by reputation, knowing you are not just consistent and valuable, but that when you say something, it is so.
Develop Your Personal Mastery Skills to Help You Achieve Trust
The Three Disciplines: Personal Mastery, Charisma, Self-Discipline with Kevin Hogan, Psy.D.
Discipline: "training, activity or regimen that develops or improves a skill".
There are many levels of excellence in life. Personal Mastery is a discipline that is developed over time and with experience; and with the help of the skill of Self-Discipline. The two work together to bring you to a level of excellence. Charisma and personal magnetism allow you to interact with others at a level of excellence and influential elegance that makes you the "go-to" person, the expert, the one in demand. For the first time, the Three Disciplines are offered as a package. 2 high quality digital audio CDs are dedicated to each area, for a total of 6 CDs plus a complete manual to accompany you on your journey.
More information about Self Mastery
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Kevin Hogan
Network 3000 Publishing
3432 Denmark #108
Eagan, MN 55123
(612) 616-0732
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