Speed Trust
by Kevin Hogan
Page 3
Perceived Identity
Let's talk about identity in a service that is close to me...
Name and reputation. Your perceived identity means a lot to what happens to you in the world...and what you can do in the world.
Coke has the number one brand in the world. (Think Google, Windows...think Coke)
The "Coke" brand is estimated to be worth half of the company's gross sales.
Half.
That's quite a goal to shoot for.
You and I want the feeling that people have about our name to be so "good" that they say, "yes." "Duh". Can I have a Coke? Can I have a Kevin?
Regular or Diet???
Buy name. The name is what gives you the certainty as to the value or experience of the product/service/person.
Elton John.
You go to the concert. It will be edgy. Sarcastic. Fun. Funny. Touching. A complex man and incredible performer.
It's going to be good. Really good. Every time.
Just like a Coke.
You can count on it.
Reputation. Name. Certainty.
And of course there are some people who don't like Elton John for all the same reasons that his identity is so resonant with others.... So he's himself squared.
Elton John knows his audience. He gives of himself at every performance. 100%.
You and me too.
Coffee with Kevin Hogan
Who reads Coffee?
Smart achievers who trust KH and the information disseminated. But at first it isn't because "I said so," it's because what I say is what is proven. Coffee readers are sick of buying into BS. Coffee with Kevin Hogan is pretty much the peak of value and experience on Monday morning for learning stuff that is unique and incredibly useful...and have fun at the same time. They tend to be both savvy and spiritual. Features matter to Coffee subscribers. Experience does too. Most important is identity. Coffee readers know they are a cut above (or will be) everyone else in their field. My kinda group.
Speaking of my kinda' group...
Continue: Page | 1 | 2 | 3 | 4 | 
Kevin Hogan
Network 3000 Publishing
3432 Denmark #108
Eagan, MN 55123
(612) 616-0732
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