That's because you and I never would have thought of it.
Dariusz Dolinski, Poland's leading persuasion researcher did.
Imagine a bunch of people jaywalking. A lot of people in America
don't even know what that means.
You're crossing a street but NOT at the crosswalk at the intersection.
All of a sudden a whistle blows. It must be the policeman.
Much like the experience you get in any country when you see the
red flashing lights behind you and your heart pounds wondering what
you did wrong and how much trouble you are in...these kinds of
experiences immediately change your state from goal-oriented behavior
(driving somewhere or crossing the street) to one of a state of fear.
In Poland this kind of experience is even more intense. In a country
that had only been communist-free for 10 years, there's a lot of
intense feelings around law enforcement (the KGB pretty much called
the shots for a long time in Poland. Most of these experiments were
done in 1998). Before 1989, you might have gone to jail if you didn't
pony up 20 zloty's for such an offense.
(You might be surprised that officers of the law sometimes still
"collect fines" on the streets in Poland...today...but all that for another
day.)
So the whistle sounds. You look around, see no police and continue
across the street.
You are immediately stopped by someone.
You think you are in serious trouble. FEAR pulsates through your
body.
"Excuse me, I need 10 minutes of your time to answer a few questions
for me. It's the Self Description Inventory..."
A bunch of other people were randomly stopped after hearing the whistle
on this cold day in Poland.
Another bunch of people were stopped as well, but they crossed WITHOUT
hearing the whistle.
Finally a third group of people were stopped as well as they walked along
the sidewalk. They didn't jaywalk with or without whistle. They were just...
walking along.
What happened?
59% of the people who heard the whistle while jaywalking agreed to fill
out the survey.
46% of the jaywalkers who heard no whistle agreed as well.
41% of those on an evening stroll on the cold day agreed to answer questions.
A second experiment was performed later.
How did that work?
To find what happened in the second experiment, turn the page...