The Hidden Influence: Part Two
Kevin Hogan
Page 5
Four Categories of Context
Generally speaking, there are four kinds of contexts that everything
else happens in:
Mindsets: What the people are experiencing emotionally and what they
have experienced particularly that day, and/or in similar situations
in the past.
Places: We all respond and react (unconsciously) *very* differently in
different settings. (Think of your behavior in a library, hospital
waiting room, sports stadium, McDonald's, elegant restaurant.) The
"setting" matters. It matters a lot. It's not that an elegant
restaurant is ALWAYS the best setting, it certainly may not be! It
requires testing to find out just WHERE the context will be, because
EVERYTHING in the environment matters.
People: We also react differently around different people, morphing
some of their personality into ours and vice versa. So, when you
communicate with someone, who ELSE is around that is going to
influence your "client's" decision, other than you. And yes, the
waitress, will definitely impact a decision.
So will the service at McDonald's or the vendor at the sports
stadium. The woman in the booth next to you... they all influence
...like the gravity of the sun and the moon. It's quite an interplay.
Recent research on the woman in the booth next to you is QUITE
remarkable. She matters more than almost anything in the persuasion
process even if you never look at her again.
Things: If I have a copy of Maxim or FHM on my coffee table, you
will respond differently than if I have Time, Newsweek and Business
Week. All of the things in the environment including the clothes on
*you* persuade. Everything matters. Everything triggers thoughts and
feelings. Everything causes other things to happen inside that move
you closer or further away from your objective.
You will make different decisions wearing a suit vs. slacks and
polo vs. jeans and t shirt.
KEYPOINT: Being able to control and predict these variables to
their most optimal level is the KEY TO PERSUASION SUCCESS.
You can throw AIDA OUT THE WINDOW.
The first step in the immediate context, is, to Optimally *Control* the Context.
Specifically this means that you will optimize the "use" of the
space and the people in the immediate environment to be
successful in your persuasion attempt.
And how do you do THAT?
Precisely how the owner of the open air store in Nogales did.
I'll show you how next week in Part 3.
Covert Influence:
The Hidden Persuaders…
Strategies No One Has Ever Even Thought Of
The research unveils what works and what doesn't, and I'm ready to share it with you…
Are you ready for it? Study after study shows that tapping into human emotions is tantamount to success!
What are the details?
On 7 CD's you can listen again and again to burn these new concepts, skills and tools into your mind.
Never before released on audio or in book form, this information is
freshly tested and scientifically validated.
Changing Minds with New Mental Technology is now required. This is the Genesis of that Mental Technology.
If you remotely wonder if that statement is correct, think about all of the money major corporations spent on advertising, marketing, promotion, sales and they are now bankrupt.
...It takes specialized knowledge and "digging deeper" to get where you need to go these days...
Getting people to "yes," has never been more difficult in your lifetime than it is in 2009. It's going to be more difficult as people's innate defense mechanisms create a shell around their decision making faculty.
...What Does This Mean for You?
"Delay", "wait", "not yet", "being careful", "I'll think about it", and all of the other "tomorrow" messages are emanating from all directions.
I tried to fit this on 6 CD's so it would fit the containers we invested in.
No luck! (Fortunately for you.)
This is a lot of information and it just got a little bigger than I guessed.
How "good" is this program?
It's on par with my best work.
No one else has this information except, now... you.
I want to show you one of the most surprising and perhaps one of the uncomfortable....powerful phenomenon in Covert Influence.
In fact, I want to share with you all the latest research available (well, almost all…!)
Influence Without Resistance. What’s the Key Factor? You’ll have most amazing, truly stunning tactics in predicting what and how your client (spouse, child, customer, read: anyone) will choose. Thus, you are a step ahead of anyone else in implementing the most powerful phenomena in consumer research today. Find out with this program!
Creating Irresistible Impulse. The button is there (for everyone); it just needs to be pushed. What are some of the irresistible impulses marketers are using on you? How can you take advantage of these tactics yourself? It’s all here in this section. Kevin details the marketing phenomenon that pushes the buttons...all the way to irresistible.
Tapping into Human Desires & Emotions. With just ONE change in strategy, a non-profit organization can get 5 times the donations. What can this strategy do for you? You can’t afford NOT to implement this tactic now.
Desires and Emotions… That Influence. You’ve heard some rumors, I’m sure about negative emotions and positive emotions in the influence process. But do you know what actually works, and what to emphasize in the process, and when? Find out once and for all!
Tribes. You’ve heard the term. What does it describe? How does it come into play in the influence process? Most important, how do you utilize the concept of the Tribe in order to make more sales? It’s all here… Kevin explains about subgroups and how to make appeals based on whether a group is “in” or “out”. This is cutting edge research that benefits you.
Covert Influence...to Control Behavior. You’ve seen the signs. Above the candy jar, tacked to the break room wall. Even posted on a fence, or highway. How do signs really influence? What elements should be used in signs to covertly control behavior? Fascinating new research uncovered for you!
Order Today : Learn More about Covert Influence
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Kevin Hogan
Network 3000 Publishing
3432 Denmark #108
Eagan, MN 55123
(612) 616-0732
Photos appear under license with Stockexpert.
