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Influence: Does Sex Really Sell?

by Kevin Hogan

The question is...really odd to me.

My mind says, "Geez watching two people having sex next to the copier could be interesting, but more likely, it will be an ugly sight. Think of the people in your office. All of them. How many do you want to see having sex? Exactly....not many."

BUT, on the other hand...

The question really is a representation of what the American Culture defines as "s^x"..., which is, indeed, an attractive female.

American Definition of Sex Formula:
Sex = Attractive Female

Not a female, not a man, not an attractive man. A "7" or better perhaps?

I don't know. The people who ask the question never define it beyond the implication...

That's a pretty interesting thing, don't you think?

OK, so does s*x (an attractive woman) truly "sell?"

Auto Industry: Attractive women plus cool cars equal brisk sales for auto dealers as men snap up those cars, prompted — or so advertising theory goes — by the association. But is the human male really so easily swayed?

Does "Sex" Make a Man Reach for His Wallet?

Can the irrelevant image of an alluring female posing by the merchandise actually encourage a heterosexual man to purchase it?

Possibly, according to a new study by Stanford researchers.

KEYPOINT: The study showed that when heterosexual men are exposed to positive emotional stimuli — in this case, erotic photos of a man and woman — an area of the brain associated with anticipation of reward is stimulated.

In the immediate aftermath of that stimulation, men are consistently more likely to take bigger financial risks than they otherwise would, said Brian Knutson, assistant professor of psychology.

"This is the first study to demonstrate that emotional stimuli can influence financial risk-taking," said Knutson, lead author of a paper describing the research in the current issue of NeuroReport.

The hard evidence was gathered by functional magnetic resonance imaging (fMRI) of participants' brains as they viewed photographs of positive, negative or neutral subjects and then had to quickly make a decision to choose one of two levels of financial risk in a required gamble.

To find out more, turn the page...

Continue: Page | 1 | 2 | 3 |

Kevin Hogan
Network 3000 Publishing
3432 Denmark #108
Eagan, MN 55123
(612) 616-0732

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