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Kevin Hogan
Network 3000 Publishing
3432 Denmark #108
Eagan, MN 55123
(612) 616-0732








Reading Body Language
Japanese vs American

by Kevin Hogan, Psy.D.


Reading body language is very different for many Japanese than it is for Americans.

And this research could be ground-breaking for the next evolution of interpreting and decoding body language.

Read on and you'll see what I mean...

The Determining Factor for Interpreting Facial Emotions

Research has uncovered that culture is a determining factor when interpreting facial emotions. The study reveals that in cultures where emotional control is the standard, such as Japan, focus is placed on the eyes to interpret emotions. Whereas in cultures where emotion is openly expressed, such as the United States, the focus is on the mouth to interpret emotion.

Across two studies, using computerized icons and human images, the researchers compared how Japanese and American cultures interpreted images, which conveyed a range of emotions.

Basic Emotions Universally Recognized?

"These findings go against the popular theory that the facial expressions of basic emotions can be universally recognized," said University of Alberta researcher Dr. Takahiko Masuda. "A person's culture plays a very strong role in determining how they will perceive emotions and needs to be considered when interpreting facial expression"

These cultural differences are even noticeable in computer emoticons, which are used to convey a writer's emotions over email and text messaging. Consistent with the research findings, the Japanese emoticons for happiness and sadness vary in terms of how the eyes are depicted, while American emoticons vary with the direction of the mouth.

In the United States the emoticons : ) and : - ) denote a happy face, whereas the emoticons :( or : - ( denote a sad face. However, Japanese tend to use the symbol (^_^) to indicate a happy face, and (;_;) to indicate a sad face.

When participants were asked to rate the perceived levels of happiness or sadness expressed through the different computer emoticons, the researchers found that the Japanese still looked to the eyes of the emoticons to determine its emotion.

"We think it is quite interesting and appropriate that a culture that tends to masks its emotions, such as Japan, would focus on a person's eyes when determining emotion, as eyes tend to be quite subtle," said Masuda. "In the United States, where overt emotion is quite common, it makes sense to focus on the mouth, which is the most expressive feature on a person's face."

Japanese Advantage in Detecting Liars?

The results also suggest the interesting possibility that the Japanese may be better than Americans at detecting "false smiles". If the position of the eyes is the key to whether someone's smile is false or true, Japanese may be particularly good at detecting whether someone is lying or being "fake". However, these questions can only be answered with future research.

These findings are published in the April 2007 issue of The Journal of Experimental Social Psychology and are a result from a collaborative study between Masaki Yuki (Hokkaido University), William Maddux (INSEAD) and Takahiko Masuda (University of Alberta).


Discover Ways You Can Tell When Someone is Lying!

BODY LANGUAGE: Decoding, Interpreting & Mastering Non-Verbal Communication

with body language expert Kevin Hogan

body language
This is a Complete Home Study Course. (A portion of this course is interactive with your computer!)

The Advanced Home Study Course in Analyzing Nonverbal Communication!

When you discover the secrets of body language, you can be the one who:

  • Never gets lied to
  • Knows when they are attracted to you
  • Knows when they are uncomfortable
  • Is in control 100% of the time!
The exact same nonverbal communication that gets people to buy from you are the same ones that get them to buy you. Whether you want to master body language to make the sale or get the girl (or guy) this program reveals all the secret codes hidden for so long! Absolutely no one has all of this information. Period. My proprietary research (which you are going to receive!) brings you to the cutting edge of having people fall in love with you in literally a matter of seconds.

You are going to discover what really gets the sale, the promotion, and what seals or kills the deal.

Between 60% and 75% of all of your communication is nonverbal. Are you attracting or repelling people around you? Are you making every sale you could be? How are people reading you?

In the first four seconds people will make judgments about you:

  • I will or will not buy from this person.
  • I will or will not like this person.
  • I find this person kind, or not.
  • I find this person intelligent or not.
And now for the most amazing part of the course: 6 CDs and Video are INTERACTIVE with our secret website filled with photographs to analyze!

You move through a catalog of photographs and nuance by nuance analyze the small lines, wrinkles, facial expressions, hand and body placement. All these details are explained to you by body language expert, Kevin Hogan.

The first two introductory CDs are geared toward helping you make an incredible impression in those first four seconds. This advanced portion of the home study course is all about the other person! Now you can discover whether they are lying or not. You can find out the cues of annoyance, covering hidden feelings, and whether they like you or not.

You are going to learn to read people in virtually an instant. Kevin will introduce you to what he does when The New York Post, First for Women, Cosmopolitan, Playboy, The Star, Maxim, Success, Selling Power and the rest of the media call!

Over the past two years we've collected over 100 pictures of celebrities that he has analyzed for the media. Jennifer Lopez, Ben Affleck, Bill Clinton, Hillary Clinton, Chelsea Clinton, Angelina Jolie, Arnold Schwarzenegger, Maria Shriver, Faith Hill, Tim McGraw, The Sex and the City girls, Drew Barrymore, Kurt Russell, Goldie Hawn, Beyonce Knowles, Liz Hurley, Pamela Anderson, Stephen Spielberg, and dozens more.

As you progress through the course, you will become proficient at reading and analyzing body language! And of course, I'm giving you the keys to my password-protected secret website with over 100 photos of the stars ready to analyze!

This is a complete seminar in reading, decoding and interpreting body language from the source. Nothing is missing and YOU have access!

You will receive my complete analysis of EVERY PHOTOGRAPH on Six (6) Digital Audio CDs. Your Secret Password to the Hidden Website for the Interactive Photo Gallery will come with your package.

More Information on body language or to order





Kevin Hogan
Network 3000 Publishing
3432 Denmark #108
Eagan, MN 55123
(612) 616-0732






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