How to Have Instant and Lasting Credibility and Trust
Kevin Hogan
Page 4
Q. Give our listeners an exercise they can do to generate
trust and credibility.
A. If you would like a regimen to put you on the path to growing trust,
believability and credibility then do something that will affect both
perception and reality.
So answer seven questions for the two categories of perception and
reality and be hard on yourself. The categories are, "Are you perceived
as x?" and "Are you x?"
Make sense?
Here they are:
1) experienced/unexperienced (Are you experienced in this field? Are
you perceived as experienced?)
2) informed/uninformed
3) trained/untrained
4) qualified/unqualified
5) skilled/unskilled
6) intelligent/unintelligent
7) expert/not an expert
After completing each question, create a SIMPLE and WORKABLE
competence building system AND a PERCEPTION of competence-building
system.
Key: Become educated, certified, learn, practice, knowledgeable.
Daily.
Become THE resource. Become one of the "arguably best" in your
business.
Test to see if what you are creating is the best or arguably the best.
Q. What else is left about credibility that our listeners
need to know?
A. Use credibility-loaded words when communicating about you or your
product.
So, for example, "Kevin Hogan has EXPERIENCE in helping your
company grow." (Say something more interesting but equally as
accurate perhaps!)
Credibility Building Words
- Experienced
- Qualified
- Trained
- Skilled
- Intelligent
- Expert
- Informed
- "As seen on TV"
- Has 25 years of experience.
In any situation you have four ways to visibly show personal
credibility.
1) Behave in an extroverted fashion.
(Being bold vs. timid. Being verbal vs. quiet. Being aggressive vs.
meek.)
2) Be composed, especially "under pressure."
So be poised not nervous.
Be relaxed, not tense.
Be calm, not anxious.
3) Be Likable.
Be good-natured vs. irritable.
Be cheerful vs. gloomy.
Be friendly vs. unfriendly..
4) BE INSPIRING TO OTHERS.
Then, think in terms of evidence....
Cite evidence...and source.
Argue against your own point of view. If you really want to win your
audience, argue the polar position...the other candidate's viewpoint.
The more you say that surprises your audience, the more credibility
you gain.
"I used to feel the same way until I found xyz...." or "I used to
think x but what I didn't know at the time was that...." or "I used
think that as well, but what I didn't know was...."
This allows you to help the other person/audience understand that
you understand their struggle with your message and shows clearly
that you can identify with them in addition to giving them a piece of
tangible evidence.
Be likable. It affects the listener's perception of your
TRUSTWORTHINESS and THAT is the second key to credibility. Read a
book like, "Talk Your Way to the Top" or Irresistible Attraction to
enhance your charismatic influence with others.
Use humor...carefully. Don't tell jokes. Tell stories with surprise
and self deprecating humor. Use humor sparingly but let people laugh.
What are some surprises about credibility? 
Continue: Page | 1 | 2 | 3 | 4 | 5 |
Kevin Hogan
Network 3000 Publishing
3432 Denmark #108
Eagan, MN 55123
(612) 616-0732
Photos appear under license with Stockexpert.
