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Persuasion, Subliminal Persuasion and Propaganda...From The Bible to Evolution

by Kevin Hogan

For me, people in sales and marketing are heroes. Without them there is no company, no hiring of Uncle Joe to work in Engineering, the Lab, or the Front Office.

"If I can persuade, I can move the universe." Frederick Douglass

People who can't persuade are impotent....

The Definition of Persuasion

You tell your spouse, "My, you look gorgeous..."

Why?

You have an intention.

Are you simply broadcasting the news to her? ...Newsflash: Jane looks absolutely smashing, film at 11.

No.

You are communicating a message to her that has at least two purposes. Sharing a fact with her, and, persuading her of that fact, and perhaps there are other reasons as well.

"Eat your food, young man." My Mom never gave up on getting me to eat vegetables. She was persuasive and had multiple intentions.

She wanted me to eat so I wouldn't be hungry, she wanted me healthy for lots of reasons, she wanted me to have a better life.

"Honey the dog is outside." Another newsflash?

Of course not. It's a message of multiple intentions most of which are persuasive the least being, "hey at least I put the dog out," or perhaps, "see I do pitch in, I put the dog out," or perhaps, "I put the dog out, let her in later on because I'm off to bed."

"I love you." Certainly that isn't a persuasive message...

...but it is. One of the most intentional persuasive messages there is.

It might mean, "You are great and mean the world to me and please know that," where you are trying to create a bridge from your feelings to hers.

It could mean something in the future. She doesn't know you broke her necklace and when you tell her tomorrow, you'd like her to have built up a set of messages that create an image so she doesn't take your life when you tell her what happened.

Or it might mean, "Let's go to bed," or, "I appreciate you," again with the purpose of creating an image of you in addition to sending a message of appreciation.

Turn the page to continue...

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Kevin Hogan
Network 3000 Publishing
3432 Denmark #108
Eagan, MN 55123
(612) 616-0732

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