COVERT Selling: The Hottest Trend Revealed
and How You Can Play to Win!
by Kevin Hogan
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Here are some specific ideas you can implement immediately.
(1) Write an article about your area of expertise for a trade publication or journal and utilize your personal experience and a personal story to illustrate a key point in the article. (Don't overuse this strategy. Remember this is covert advertising.)
(2) Write an article for your local newspaper...the paper that shows up in the box below the mailbox once each week...for free. Write a 7 or 10 point article. "10 Ways to Lose Weight in 2003." "10 Ways for Warren Township Residents to Reduce Their Taxes." Then somewhere around point number six or seven include your specialty as part of the solution and link it to the line at the bottom of the article that identifies who you are, your phone number and website.
(3) Get some contact info printed at the end of your article. Forget saying the name of your business when people ask you who you are. Say that you are the "FOUNDER or PRESIDENT of the ultimate website on influence and personal growth, kevinhogan.com." Some publications don't like to put too much information in the line at the bottom of the article and this assures you will make it.
(4) Have a colleague plug you in their brochure, advertising, speeches, and you do the same for them. I promote a lot of my friends books and audio programs. They do the same. Key: Pick your best product and service and make sure it is something that all customers will be ecstatic to have!
(5) Reciprocate. If your friend makes country gifts, have one on your desk so when people ask about it, you can give them your friend's address. Have them do the same thing for you. (This may not work as well if they sell tires...)
Continue with this article to learn 3 more covert techniques you can use.
