COVERT Selling: The Hottest Trend Revealed
and How You Can Play to Win!
by Kevin Hogan
The October 13th episode of Donald Trump's, "The Apprentice," featured his teams of candidates putting together the next marketing concept for Dairy Queen. For those of you who don't know or haven't been paying attention, 18 contestants compete for a job running one of Trump's many corporations. In this episode, Dairy Queen got nearly 44 minutes of airtime. I have no idea what Dairy Queen paid to have that time. I do know that it is brilliant and more importantly, profitable...advertising.
Putting your brand in front of a huge part of your demographic for 44 minutes is worth an enormous amount of money.
This is more than "product placement" which is very effective...this is all about building the brand! It gets no better than having you and me watch two teams figure out the best way to make Dairy Queen increase their sales. Brilliant and very profitable.
You're worth $1100 per year to the advertisers
If you are the average American, about $1100 per year per person is paid by the world of business to simply get your attention...whether you are 3 years old, 30 or 80. That's a whole bunch of money to get your attention...and attention is what it's all about.
Your brain isn't able to pay attention to all of these advertising messages if it doesn't know which ones to pay attention to...so your brain is being taught what to pay attention to...and some of the strategies are brilliantly clever.
50 years ago, getting someone's attention was fairly simple. Today it takes new skills and knowledge to gain the attention of people. Nothing is easy about getting someone to pay attention to YOU and the old theories and methods are not only antiquated but in many cases worthless.
Covert Advertising
Interestingly, covert advertising has been around for years but today it is the hottest trend in promoting products and services...and you CAN play.
Continue with this article to learn more.
