Afterward, the subjects were asked if they saw the gorilla. Just 18 percent of the drinkers said they noticed the gorilla while 46 percent of the sober subjects indicated they saw the gorilla. The research was based on older research without the involvement of alcohol. The results were just as impressive. People simply don't see that gorilla. It SEEMS impossible, but what seems ridiculous is EXACTLY how our brain works in reality.
And it's a bit unnerving when you think about it!
TWENTY FIVE SECONDS! That's it. And in the middle of that 25 seconds, a gorilla shows up on the screen beating his chest and if you've had a drink, you didn't see it. More than half of those who didn't have a drink didn't see the gorilla.
The power of focused attention via suggestion is absolutely shocking.
Applications:
The applications are far reaching and can be applied to almost any persuasive setting. The covert nature of the behavior is obvious.
When you are writing copy or making a sales presentation it is VERY IMPORTANT to encode your targeted information into your client's awareness.
If you write for your website, make sure you tell people what to look for early on. ALL THE BROWN!!! Make sure you have not led them into some other world where they are asked to see green.
If you tell them that you have a money-making opportunity and then offer facts to support that. Talk about unrelated things and they will be filtered out making a story that is incomplete, incoherent and entirely forgettable.
"What we're looking for are ways to get this project done without spending tons of money on waste like x, y, and z. Our competitor isn't interested in that, and whatever you ultimately decide, those factors can't be forgotten..."
That client will be listening for x, y and z...and ways to get the project done, so you better do something with those four pieces...because that's what they are going to be filtering for...and what they will be hearing!
This works in text and face to face communication.
Whatever you direct the person's mind to is where they will be primed to pay attention to. Very much like a magician.
One worthwhile additional bonus:
If you say something negative about your competitor, your client WILL remember your competitor. It may not be good or bad...but they'll remember ...and if you haven't put a greater degree of emotion on your own product...they won't remember yours at all.... NEVER mention a competitor or anything about them, except in the context noted above..
One final suggestion: Write down the facts and keypoints from this article on a piece of paper and keep it on your desk for a week. Just one week. Refer to it everytime you write copy or review your sales materials and presentation strategies.
Many covert persuasion techniques will ever yield the results this one will!
Til next time!
How to Persuade Using Covert Images, Stories & Messages
"LIVE" SEMINAR ON COVERT HYPNOSIS, SUBLIMINAL PERSUASION AND SUBTLE INFLUENCE
One "live" seminar with NOTHING edited out. Learn the secrets of
covert hypnosis, subliminal persuasion (including HOW to make
subliminal dvd's!) and subtle forms of influence I've never talked about
anywhere before.
Almost all of the information you experience in this all-day seminar
is NEW. It's not in any of my books. It's not in the Covert Hypnosis
CD program. It's not in the Science of Influence.
And, where I didn't know all the answers (like ALL the specifics in
making a subliminal dvd) I brought in the subliminal video expert
Mark Ryan. More on this in a minute (I know...it's so cool...)
This DVD program is hot-off-the-presses and contains demonstrations
of nonverbal and verbal communication that you haven't seen or
experienced before.
You will learn how to tell a story with Covert Hypnosis. This necessary
skill set is what separates those who are good at subtle influence...
and those that are truly masters. And I walk you through it, demo it
and even have the class participate. You will be blown away. Promise.
Turn the DVD program off after just this DVD and you will have one
heck of a return on your investment. (I promise, almost no one can tell
a story well and it is stories that sell. Stories that market. Stories make
money.)
You'll learn how to embed false memory in others in seconds.
You'll learn how to change memory.
It's subtle.
It's powerful.
Oh...and I'll tell you why you want and need to know this....
:-)
Next you're going to find out the seemingly magical use of energy
around you to create incredible comfort and trust or discomfort and fear.
I would argue that it isn't magic, that it's science but no time for that.
The skills are all transferable. You'll see audience members interact
with me and in minutes learn how to do this most important skill.
You're going to find out how to shape beliefs with single words or
images.
I'm going to show you how simply tearing a piece of paper can cause enormous
pain inside of someone. And what you can learn from this!
You''ll find out the secrets that Mark Ryan and I use to create what
may be the only commercially available subliminal DVD's that work.
We will both explain why and then....you're going to find out why we
are hesitating before releasing more.
You are going to learn how to get from "no" to "yes."
You are going to watch me work.
You are going to see the energy vibrate off of me and feel it enter your
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You will learn how to send covert verbal messages with far more power than
you ever learned in NLP. (Yeah...really.)
*EVERYTHING* in this seminar has been scientifically tested. No guess
work. No BS. No time wasters. It's 100% proven technology.
And it's 100% heart.
You will have fun and learn at the same time.
Unlike most programs you watch, I explain EVERYTHING I DO LIVE.
Questions are taken and answered from the audience. It's all here for you.
This program, newly released, comes on six DVD's. It's everything that those
who attended got INCLUDING the manual which is rich in research and information on subliminal messaging.
You are one of the first to have this incredible program and I am proud that you will.
"LIVE" SEMINAR ON COVERT HYPNOSIS, SUBLIMINAL PERSUASION AND SUBTLE INFLUENCE