In The Psychology of Persuasion, for example, there is a short
section that is worth a thousand times the price of the book. The
section is called "Meet John Doe." John Doe is a reference in the
United States to "any man" or "every man" or someone who has died but
can't be identified by the police. In the 1930's there was a movie
called Meet John Doe. The story was that of a hobo who eventually
would go on to run for President through public relations, with the
special theme that this man is like you and you need to be
represented in Washington DC.
In the book, I talk about the common and powerful traits that most
people have that if you were to say them to a person, they would think
you were reading their mind. Every marketer and branding expert
should have that page TAPED to their desktop.
The focus of The Psychology of Persuasion is from the vantage point of
the Salesperson for the most part. But it is no stretch to take that
to marketing because sales is marketing and marketing is selling with
very few major distinctions involved.
The Diagram that is consistent throughout the book looks like
a rocket on a launching pad. And that is a great metaphor.
Interestingly the diagram was not created because of a rocket.
It's actually a phallic symbol. About 15 years ago, right before
the book went to press, I thought, "let's just see if all this
subliminal stuff I've been reading about might actually work."
So instead of some other diagram, I organized the structure of
persuasion into a phallic diagram.
My speculation at the time was
that such a diagram, not obvious, but subtle...would trigger people
to keep the book after picking it up and looking at it. That has
turned out to be the case, as the book has sold more than a million
copies worldwide, making it the second greatest selling book on
Within the diagram itself is the process of persuasion. It begins
with understanding what you want out of an interaction, causes you to
consider what your client or potential client wants, and then takes
you through a very step by step, structured process to complete with
a Win/Win or No Deal result. There is no benefit to sell someone
something they don't need, or perhaps want. (Sometimes what people
want is not good for them.)
9. We think Branding is also a kind of persuading process via a
certain message shown consistently. In this respect, all the branders and
markers should know well about the notion of 'Persuasion'. So, could
you please interpret your diagram 'persuasion paradigm' in a
branding (or marketing) sense?
Branding starts with persuasion, but it is really more about
causing addiction. It is the relationship between a person and
another person or the relationship between a person and a thing. The
relationship causes pain/fear reduction or pleasure increase or both.
Persuasion, of course, triggers those two things but branding keeps it
cemented in the person's mind, their being.
10. You are introducing the 'persuasion paradigm' as a very powerful
tool to get 'WIN WIN' for both parts (sales man & client or supplier &
demander). We can fully agree with it, and we would like to go one
step forward, setting a hypothesis like that: "a brand could be in
the middle of getting this 'WIN WIN' process because a brand might be
a proper object to sublime id(or libido) in a good way". How do you
think about it?
If your product enhances someone's life, causes them to feel
connected to a group, to have an identity or to identify with some
other person or group....if your product causes people to have fun or
be scared (Horror Movie) then leave the theater knowing you
experienced safe...fear..... If your product creates value in a
person's life.... then your product or you stand between you and your
client, you and the person you are serving and it is the glue that
cements the two of you together. Your hypothesis is correct.
Changing Minds with New Mental Technology is now
required. This is the Genesis of that Mental Technology.
Covert Influence: The
Hidden Persuaders… Strategies No One Has Ever Even Thought Of
research unveils what works and what doesn't, and I'm ready to share
it with you…
Are you ready
for it? Study after study shows that tapping into human emotions is
tantamount to success!
What are the
On 7 CD's,
you can listen again and again to burn these new concepts, skills
and tools into your mind.
released on audio or in book form, this information is freshly
tested and scientifically validated.
remotely wonder if that statement is correct, think about all of the
money major corporations spent on advertising, marketing, promotion,
sales and they are now bankrupt.
specialized knowledge and "digging deeper" to get where you need to
go these days...
people to "yes," has never been more difficult in your lifetime than
it is today. It's going to be more difficult as people's innate
defense mechanisms create a shell around their decision making
This Mean for You?
"wait", "not yet", "being careful", "I'll think about it", and all
of the other "tomorrow" messages are emanating from all directions.
I tried to
fit this on 6 CD's so it would fit the containers we invested in.
(Fortunately for you.)
This is a lot
of information and it just got a little bigger than I guessed.
How "good" is
It's on par
with my best work.
No one else
has this information except, now... you.
I want to
show you one of the most surprising and perhaps one of the
uncomfortable....powerful phenomenon in Covert Influence.
In fact, I
want to share with you all the latest research available (well,
Without Resistance. What’s the Key Factor? You’ll have most
amazing, truly stunning tactics in predicting what and how your
client (spouse, child, customer, read: anyone) will choose. Thus,
you are a step ahead of anyone else in implementing the most
powerful phenomena in consumer research today. Find out with this
Irresistible Impulse. The button is there (for everyone); it
just needs to be pushed. What are some of the irresistible impulses
marketers are using on you? How can you take advantage of these
tactics yourself? It’s all here in this section. Kevin details the
marketing phenomenon that pushes the buttons...all the way to
into Human Desires & Emotions. With just ONE change in strategy,
a non-profit organization can get 5 times the donations. What can
this strategy do for you? You can’t afford NOT to implement this
and Emotions… That Influence. You’ve heard some rumors, I’m sure
about negative emotions and positive emotions in the influence
process. But do you know what actually works, and what to emphasize
in the process, and when? Find out once and for all!
You’ve heard the term. What does it describe? How does it come
into play in the influence process? Most important, how do you
utilize the concept of the Tribe in order to make more sales? It’s
all here… Kevin explains about subgroups and how to make appeals
based on whether a group is “in” or “out”. This is cutting edge
research that benefits you.
Influence...to Control Behavior. You’ve seen the signs. Above
the candy jar, tacked to the break room wall. Even posted on a
fence, or highway. How do signs really influence? What elements
should be used in signs to covertly control behavior? Fascinating
new research uncovered for you!
Covert Influence: The All New Hidden Persuaders
CD 1Influence Without Resistance
Track 1 09:58 Who is on the wall?
Track 2 10:07 Primes/Identity Related Triggers
Track 3 10: 01 Two Core Principles
Track 4 10: 02 Covert Conditioning
Track 5 10: 07 Letter Proxemic Effect
Track 6 07:19 "I" Power
CD 2 Creating Irresistible Impulse
Track 1 10:05 The Reward Phenomenon
Track 2 09:59 Covert Influences
Track 3 10:02 The Nagging Compulsion for Completion
Track 4 10:02 Importance of Possession
Track 5 09:59 People want to be influenced?
Track 6 06:07 Importance of "Presentation"
CD 3 Tapping into Human Desires & Emotions
Track 1 09:59 Hidden in Plain Sight
Track 2 10:01 Ask for the time, and you get...
Track 3 10:04 Who Benefits?
Track 4 10:04 An Important Hidden Element
Track 5 08:38 Tribes
CD 4 Covert Influence to Control Behavior
Track 1 09:59 Signage to Control
Track 2 10:05 Triggering Neural Connections
Track 3 09:58 Choices, How many is too many?
Track 4 10:05 Hallmark Factor: The Power of Interruption
Track 5 11:26 The NEW Power Words
CD 5 Subliminal Influence
Track 1 09:58 Time is …?
Track 2 10: 01 Subliminal Effects
Track 3 09:54 Trigger Points
Track 4 10:05 Channeling Sexual Energy/Sexual cues
Track 5 10:03 Test Your Knowledge
Track 6 13:31 Anticipated Regret
CD 6 Things That Make Your Head Spin
Track 1 09:56 Instant Drama Resolution Covert Influence
Track 2 10:02 Emotional Drama
Track 3 10:06 Lessons from a Dancer...
Track 4 09:54 So What Causes Dancers to Make It Big?
Track 5 10:09 Core Mindset Shifting
Track 6 04:59 Required Rituals of Influence
CD 7 Getting Them to Say, “Yes!”
Track 1 09:53 Differences Between Men & Women
Track 2 05:07 When Do Women Let Down Their Defenses?
Track 3 05:01 Lap Dancing and Covert Influence
Track 4 05:01 What’s Most Important in Influence?
Track 5 10:03 THE Most Important Factor in Persuasion
Track 6 09:56 Motivation for Change
Track 7 07:59 Working Inside How Do People Actually Decide
Number of Choices Influences...
The Power of Interruption
Surprise and Novelty Influences...
The Power of Words...and SO MUCH MORE!
Will you take
advantage of this offering?
Or, will your
competitor grab up his copy and start selling from under you? Do you
dare put this off?
advantage now of this offer, it may not come your way again. This is
a limited quantity pressing.
Guidebook for Implementation Strategies on CD, plus 7 beautifully
produced Audio CDs
EVERYTHING you will need to know about influencing others with