Covert Influence...
Creating Irresistible Impulse
(Part 2 of a multi-part series)
Kevin Hogan
Page 5
KEYPOINT: Getting people to buy you when they are loyal to
X is not about overcoming objections, it IS in part about
drawing parallels and similarities in your PRESENTATION
of information.
In people who are less loyal you want to shift their tendency
from similarities to differences.
They are NOT loyal essentially because they see no significant
differences. Present information so that it is instantly obvious
that there are glaring differences between A and B. THEN the
person can switch.
Make sense?
The Importance of Presentation
Now, just how important is the PRESENTATION of the information?
The packaging?
That is ALWAYS the kind of question you ask when you are
cataloging Covert Influence.
Watch....
If a Doctor looks at an x-ray, she sees or doesn't see something, right?
Either IT is there or IT is not, whatever IT is.
Yes?
No.
You can influence the doctor to NOT see what the X-Ray reveals
in a very scary and simple way...
Research just published shows that doctors are more meticulous
in reading X-Rays when they feel empathy toward their patient.
Huh?
That's like saying you can look at 1+1 and come up with a different
answer than 2 if you don't have empathy.
Yes.
Exactly.
This is Covert Influence.
How Can You Get People to Do a Better Job for You?
15 radiologists at Shaare Zedek Medical Center in Jerusalem read
the scans of 318 patients. The CT scans were done in color.
The colored scans appeared instantly when the Doctor opened
the patient's computer file.
The study's focus was not on the problem the scans were taken for.
The focus was on incidental stuff, like a kidney cyst in patients scanned
for appendicitis.
When patient's photos...of their faces...were included with the CT scans,
the doctors found 81 of 318 had incidental issues.
90 days later, the doctors were shown all 81 of THOSE scans once more.
This time the doctors didn't find anything else wrong with the patient in
80% of those scans.
Does that qualify for a "wow?"
Covert Influence is scary.
I encourage you to leave your photograph with each doctor you visit
and in fact...with each customer you do business with in general.
8 x 10 glossy not necessary. A tiny image 1 or 2" tall/wide is all
that is necessary...
New! Just Released on CD....
Covert Influence: Hidden Persuaders They (Your Competition) Don't Want You to Have
I want to show you one of the most surprising and perhaps one of the most uncomfortable....and powerful phenomenon in Covert Influence.
In fact, I want to share with you all the latest research available (well, almost all…!)
Influence Without Resistance. What’s the Key Factor? You’ll have most amazing, truly stunning tactics in predicting what and how your client (spouse, child, customer, read: anyone) will choose. Thus, you are a step ahead of anyone else in implementing the most powerful phenomena in consumer research today. Find out with this program!
Creating Irresistible Impulse. The button is there (for everyone); it just needs to be pushed. What are some of the irresistible impulses marketers are using on you? How can you take advantage of these tactics yourself? It’s all here in this section. Kevin details the marketing phenomenon that pushes the buttons...all the way to irresistible.
Tapping into Human Desires & Emotions. With just ONE change in strategy, a non-profit organization can get 5 times the donations. What can this strategy do for you? You can’t afford NOT to implement this tactic now.
Desires and Emotions… That Influence. You’ve heard some rumors, I’m sure about negative emotions and positive emotions in the influence process. But do you know what actually works, and what to emphasize in the process, and when? Find out once and for all!
Tribes. You’ve heard the term. What does it describe? How does it come into play in the influence process? Most important, how do you utilize the concept of the Tribe in order to make more sales? It’s all here… Kevin explains about subgroups and how to make appeals based on whether a group is “in” or “out”. This is cutting edge research that benefits you.
Covert Influence...to Control Behavior. You’ve seen the signs. Above the candy jar, tacked to the break room wall. Even posted on a fence, or highway. How do signs really influence? What elements should be used in signs to covertly control behavior? Fascinating new research uncovered for you!
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Research just published shows that doctors are more meticulous
in reading X-Rays when they feel empathy toward their patient.
