Covert Influence...
Tapping into Human Desires and Emotions
Kevin Hogan
More often than not, when people say, "yes" or "no", they do so
for some "reason" that has almost nothing to do with the actual
words you say to them.
Covert Influence is the study of all factors that are hidden,
that influence, that cause people to change their minds....or
to do something that if just one or two things were different in
the environment or in the sequencing of information/communication,
a completely different answer or result would be given.
Hypnotic Influence Strategy to Ask and Receive More than You Ask For
Obviously you can utilize Covert Influence in personal relationships,
managing people, sales, marketing, at the office, in front of the jury, in any and every interaction where you are attempting to persuade.
If you think about it, nonprofits are required to use the most pure elements of influence. They have no product or service per se...their existence relies on the ability of their fundraisers to influence.
So let's start here. We'll layer strategy on top of strategy, finding on top of finding...
Imagine a charity that desperately needs money to save lives
of people who are impoverished or dying.
A simple presentation of the facts to a group of people at the office,
in church, in the neighborhood, at school, simply isn't what is going
to get people to donate or not....and it's not what is going to cause
people to donate a LOT, a small amount or nothing at all.
The "reasons" (reasons ....means the causal element, not a rational
thought or thought process) people donate are RARELY influenced
by the cause, the direness of a situation, or the facts.
If someone knocks on your door and they want a donation for an
organization, it makes no difference really what it is.
You weren't planning on driving to the American Cancer Society
after the football game to make a donation.
What happens is that someone intersects their day with yours
and an interaction occurs that is going to cause you to donate....
or not.
When the person knocks on the door, it's well known among
door knockers that if you ask for a small favor FIRST, like
sign a petition for clean water in your community....it's tough
to disagree with having clean water in YOUR community....
you typically will sign. There is no word of a donation request
coming immediately on the heels.
The person applauds your wisdom and appreciates your concern.
Heck, they might even mean it.
Next up, they ask you for the donation.
There is ONE just proven method that works with far more efficiency and
impact than all others combined.
What simple Covert Influence strategy might just make you 50%+ more dollars?
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