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Kevin Hogan Network 3000 Publishing 3432 Denmark #108 Eagan, MN 55123 (612) 616-0732
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Communication
MASTERING THE ART OF COMMUNICATION
Communication is your door to financial wealth, loving
relationships, and all that is good in life. Communication is the most
talked about and least understood area of human behavior.
Our ability
to communicate in so many modes is unique to humans on earth.
People
who do not have the ability to speak can be wonderful communicators.
The loss of one or two senses certainly can impair communication, but
it does not have to stop communication.
Effective communication is
rarely taught and even more rarely learned in our society. What follows
is an outline of a few of the many keys to mastering the art of
communication. Superior communication skills are unquestionably vital
to living a life by your own design.
BASIC COMPONENTS OF COMMUNICATIONInterpersonal communication includes at least the following elements:
Excellent communication is the ability to transmit a message by the sender to a receiver and have that message replicated in the receiver's mind. Excellent communication is the ability to receive a transmitted message by the sender and have the receiver be able to replicate the form and intent of the message in the receiver's mind. If the receiver is uncertain about some aspect of a communication, it is the responsibility of the receiver to clarify the communication through the artful use of questions. The transmitting communicator also accepts the responsibility for the result of a communication. This means the transmitter must be certain to code a communication so it is received in a manner that is understandable to the receiver. All of this is of no consequence if a person is uncomfortable in the communication process to begin with. Do you ever feel uncomfortable communicating with people in "one on one" setting? If so, you will benefit from the following exercises which are designed to help ease discomfort in one on one situations. Please ask a friend to help you.
INTRODUCTORY INTERPERSONAL COMMUNICATION EXERCISESSilence Sit across from your partner at a distance of 18-48 inches. For two minutes you must both sit in silence. You must look at your partner for the entire two minute period. You succeed in this exercise if you are able to keep your eyes on your partner for the entire two minutes. It is not important if your partner maintains eye contact with you. It is only important that you look the entire two minutes at the other person's face or eyes without moving your glance to anything else. When you have your partner's approval for completing this exercise you may move to the closure exercise below. Closure Sit across from your partner at a distance of 18-48 inches. You will ask your partner to look at various objects or locations in the room until you have asked your partner to look at a total of 20 objects. After your partner looks at each of these objects, you will say, "thank you." Once your partner has looked at twenty objects, your partner will tell you that you have successfully accomplished this exercise designed to teach you to close cycles of communication. With your partner's approval you may move to the next exercise. Instigation Deflection Sit across from your partner at a distance of 18-48 inches. In this exercise, you will sit and listen to your partner attempt to harm you emotionally with his words. He has two minutes to go on a verbal rampage against you. He can say anything he wants, using any tone of voice he wants. His objective is to get you to argue or disagree with him. You successfully accomplish this exercise if you remain silent during the entire two minute time period and maintain eye or face contact without looking away. If you laugh or talk, you must start over. At the end of the two minutes, thank your partner and make sure he knows that this was your exercise and that you know what he said was designed by you, to help you. He meant no harm. You asked him to do this exercise to help you deflect the verbal abuses of others. With your partner's approval you may move on to the final exercise to help you in confrontational communications. Answer my question Sit between 18 and 48 inches across from your partner. Ask them a specific question.
You are going to say, "thank you," when your partner answers you with "no." However the partner can choose not to respond, change the subject or ask you the question back instead of answering your question with a no. Your partner may do this four times for each of these four questions. He must give you a straight "no" answer on or before the fifth time you ask, "do dogs meow." You succeed if you only say, "Do dogs meow?" after each non-responsive answer and when you say "thank you" to the correct answer to the question. The other three questions are these:
The correct answer to all the questions is "no," and you must eventually elicit a no response from your partner. You may only use the words in the original question. This is how you succeed. No time limit is necessary, but each question should take no more than two minutes. The purpose of this exercise is to teach you to remain focused on the goal of your communication and your ability to ask the same question after it has been ignored or a new direction has been taken by your partner. When these exercises are completed, have your partner express his or her true feelings about you, to you. If anything he said still has you upset, make certain you discuss this now with your partner. These exercises teach you to communicate and maintain your composure easily and effectively in difficult situations. Having mastered these difficult exercises you will be ready to move toward the macro level of interpersonal communication.
OUTCOME BASED THINKINGWhen effectively participating in interpersonal communication, a key element on your part is that of outcome based thinking. Outcome based thinking entails knowing what your objective is before entering into a task, communication or project. It is not always necessary to consciously use outcome based thinking in interpersonal communication. There are many times that it is simply nice to 'be' with someone. In these cases it is often far more enjoyable to remain non-directive. When do you use outcome based thinking (OBT)? You will use OBT when you are negotiating anything. You will normally use OBT when you are in problem solving and/or task oriented communication. Whenever you want or need something you will use OBT. You will almost always use OBT when you are at work or in your business setting. How do you use OBT for effective thinking and effective communicating? By providing yourself with a road map that allows you to know where you are going is the first step. I've often said that, "once you know where you are and where you are going, it's relatively easy to get there."
KNOW WHAT YOU WANT WHEN COMMUNICATING.It is difficult to effectively communicate if you do not know what you want in the communication. Living life by design means that you are empowering your life with true purpose and mission. OBT starts at the macro level, then works its way to the micro level. As you live a designer's life, you begin to notice how most of what you do is within the larger context of your mission and purpose in life. The process of OBT is detailed below. Think of an upcoming event, appointment or situation where you will hope to effectively communicate with someone. Once you have something specific in mind, integrate that situation into the model below.
OUTCOME BASED THINKING MODEL
You can use this model when you are negotiating the purchase of a new home. It's also simple enough to integrate into daily life communications with your life partner, children and friends. Excellence in communication often follows the discovery of your fellow communicator's values. This model allows you to more thoughtfully structure whatever message you are preparing to "give." By actually taking the time to think through this process in a step by step fashion, you become more comfortable in expressing your feelings, thoughts, and emotions with others. Similarly, it makes you very aware of what others needs and wants, or more simply, values are.
Everyone has values but values differ from person to person. Even when people have the same values, they can differ greatly in their hierarchy. Two people may each have health and love as extremely important values. One of the people may have love as the most important value, the other could have health. This seemingly small differentiation can in and of itself mold different personalities. Learning the key values of other people is therefore tantamount to being an effective communicator. Discovering the values of others can be accomplished by using the values determination model below. A few simple questions of your fellow communicator will help you learn what is truly important to them. It is interesting to note that values are context-dependent. In other words, what is important to someone in a love relationship may have a different value in a business relationship. These differences are accounted for in the model below as you will notice.
VALUES DETERMINATION MODEL
Until then, here are a few more distinctions that can make a difference for you now!
RAPPORTIt is probably fair to say that most people enjoy talking about themselves. This is one reason the values determination model is so effective. You are asking people about their most highly valued feelings and thoughts. This is an excellent way to augment the development of rapport in communication. Rapport is the perceived affinity between two or more people. Rapport is the perceived affinity between two or more people. The ability to build and maintain rapport in communication is one of the key skills of a master communicator. One of the greatest examples of rapport building is found in the New Testament. Notice how the apostle Paul uses rapport to prepare his listeners for what he wants to communicate to them. The setting is this: Paul is in Athens, Greece. Athens has a largely pagan culture. The city is filled with idols and temples to mythological gods. As a Jew, this is repugnant to Paul. Some of the local philosophers have challenged Paul to a debate. They bring him to the infamous Mars Hill. It is here that we pick up Paul's communication mastery...
"...for as I was passing through and considering the objects of your worship, I even found an altar with this inscription: TO THE UNKNOWN GOD. Therefore, the One whom you worship without knowing, Him I proclaim to you." (Paul uses his persuasive communication skills brilliantly. The altar is one of THEIR objects of worship. The God he wants to discuss is one of THEIR gods. He is not going to talk about some new god!)
"God, who made the world and everything in it, since He is the Lord of heaven and earth, does not dwell in temples made with hands." (God MADE the world, he tells them. He's OBVIOUSLY much too BIG to live in a human temple!) Paul continues his discourse, explaining that God gives us life, our breath, and a place to live. He explain that God needs nothing from us.
"...for in Him we live and move and have our being, as also some of YOUR OWN POETS HAVE SAID, 'For we are also his offspring." Paul once again maintains rapport by returning to citing the Greeks authorities. Building rapport is one step. Maintaining rapport and bridging into the message you wish to tell is another.
"Truly, these times of IGNORANCE God overlooked, but NOW commands all men everywhere to repent, because He has appointed a day on which he will judge the world in righteousness by the man he has ordained. He has given assurance of this to all by raising Him from the dead." Paul has reached the crux of his message and has held the attention of his audience. It was the rapport that Paul built with the antagonistic philosophers that is the key to his successful communication here. Rapport is much more than verbal compliments of course. It is the non-verbal behavior that is involved as well. (Non-verbal behavior that enhances the building of rapport can be found in my book,
CLOSURE IN COMMUNICATIONThe ability to politely and effectively close a cycle of communication is a skill that more people need to become adept at. Closure is the ability to acknowledge the other person, say "thank you" to the other person or confirm that what was said was understood. Closure is the final step in any segment or cycle of communication. You have experienced communication that did not "end." Someone walked out of a room, hung up the phone, switched subjects in mid-conversation without explaining why, etc. When complete cycles of communication are not accomplished, it leaves the person with tremendous frustration and often anger. You can always be certain to have closure in communication by acknowledging that you have heard and understood what a person has said to you. It is not necessary to agree with someone if you are not prepared to. It is necessary to close each cycle of communication. Tape record the following Image-Creation to experience a presentation or speech you will make, in advance. Listen to the Image-Creation before making your presentation.
Image-Creation # 6 An Award Winning Speech
Find a quiet and calm environment. Sit or lay down in a
comfortable position.
BECOME FASCINATED BY WHAT OTHERS CAN SHARE WITH YOU.Most people seem to try to be interesting when they should be interested. The truly successful communicator is a curious person. He wants to know more about other people. She is truly fascinated by what other people can share with them. You may sincerely wonder how you could be interested in some people. If what interests them doesn't interest you, then discover how they became interested in what they are interested in. In other words, if you don't like fishing and someone you're communicating with does, find out how they became so excited about fishing. What experiences do they have that started this fascination. By making others feel special, they will feel that you are special.
Attend an online e-course with Kevin Hogan!
Internet Marketing |
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"Kevin's Internet Marketing and Web Wealth E-Course was excellent. He gave us LOADS of stuff to learn, and he also personally answered every single question I could throw at him. So now I have all the knowledge needed to successfully market ANY product. There's no need to guess or wonder what some other guru knows that I don't know because he gave us everything that actually works!" Jason Lowe, New Zealand |
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12) How to get other people to help you build your empire as quickly as possible. And not just how but your team will indeed do this with you as you will help them do the same thing.
13) How to create a sales force of people to tell the world about you...
14) How to WRITE the copy (advertisements) that will sell the products and services you will offer.
15) How to know what to write.
16) Learn all the wrong ways to write that will cause any site to go broke.
17) Learn the EXACT WORDS and PHRASES that the pros use to sell outlandish amounts of dollars every year.
18) How to appeal to a very specific audience so your message doesn't have to be wasted on people not interested in what you are selling.
19) Learn the art and science of copywriting.
20) Find out what sizes of print and what FONTS and COLORS of type make the most money the fastest.
21) Learn how to test in just a few DAYS what is working for YOU and change QUICKLY so there are NO WASTED DAYS in building your business.
22) Learn to do the things that sound complicated that can be SUPER EASY....like picking the metatags and keywords for your website.
23) How to know what words to choose as your "metatags" so that google knows what you would LIKE your webpages to be known for.
24) How to display your metatags and keywords so that the search engines trust you.
25) Search engines don't read like people. If I want to promote myself as a body language expert, my metatags and keywords might have to read "EXPERT BODY LANGUAGE" and not, "BODY LANGUAGE EXPERT." I'll show you how to figure this out in SECONDS.
"Kevin, I want to thank you
for your Internet Marketing E-Course, as I was able to write
a book (me! I wrote a book!) with the information you gave.
I was a bit of a silent partner as I didn't talk, email or
respond with the group much, but I have learned a great deal
and this course has been invaluable to me and my business.
Thank you!" Betty Eastman, LCSW
bettyeastmanlcsw.com
26) Find out how to get other people to help you build your
business...even your competitors. (REALLY)
So all that you do every day...it's all done so you are in total
control of your own income.
27) How to get people to buy products you release today....today...yes...you make it, produce it and release it today...and it sells TODAY and it sells A LOT.
28) How to write an ad for that product that will actually work. (If you have written an ad before and discovered it failed miserably you know that almost ALL ads fail.)
29) How to develop LOYAL customers.
30) There is NOTHING more important in web marketing than using email or better, an "E-zine." I'll show you how to write your own Coffee with Kevin Hogan and have people CRAVING IT every week.
31) I'll show you the biggest risk I ever took in Internet Marketing. It has to do with Coffee with Kevin Hogan and it paid off like the lottery. NO ONE ELSE does this who has an e-zine. I'll show you what it is and how I did it.
32) I'll show you how, step by step to get your e-zine DELIVERED into the email boxes around the world so it isn't filtered as spam.
33) I'll show you step by step how to develop LOYAL readers where everyone else just has their ezine read rarely and often by accident.
34) You'll learn whether or not you should promote specific products and services through your ezine when you are approached.
35) People talk about their "lists" of one million people. Let me tell you that number means diddly. If you are on a LIST you are NEXT IN LINE at the hotel. I have READERS. People who want to read Coffee as much as they want to read Cosmo, Maxim or The Wall Street Journal. The difference between a LIST and YOUR READERS is ENORMOUS. I'll show you EXACTLY how to have people KNOW they are important to you.
"Kevin, the
Internet Marketing Course was great! I highly recommend
Kevin Hogan's web marketing and Internet E-Course to anyone
who is serious about learning and implementing the nuts and
bolts of having a profitable online business. Hogan without
a doubt over-delivers on the information he provides. This
course was well worth the price and way more. Again, if you
are looking to learn and grow your Internet business, this
course is for you. Whether you are a beginner or advanced, I
highly recommend it." Michael Roth, DC,
www.rothwellnesscenter.com
36) I'll show you how to develop a relationship with your readers, no matter how many your have...so that when you take a week off and your E-zine doesn't show up in their mailbox, they are screaming at you and telling you they miss you!!!
37) You'll learn EXACTLY the formula I have discovered for success using an E-zine in conjunction with your work.
38) I'll show you how to get articles for your E-zine if you can't write them all yourself. (Free articles that are surprisingly good.)
39) I'll show you how to get the biggest names in your field to contribute articles to your fledgling E-zine.
40) FACT: The E-zine is the SINGLE MOST IMPORTANT PIECE of the Web Wealth puzzle. I'll show you why and how to make sure nothing ever goes wrong.
41) I 'll show you EVERY secret I have learned about Ezine's that will make you a LOT of money.
42) I will walk you through STEP BY STEP how I write Coffee with Kevin Hogan every week. Not so it's the fastest, or easiest but so it's the BEST.
43) How many OTHER Ezine's do you read other than Coffee with Kevin Hogan? I get hundreds in my mail box every week. I read 7. That's it. I'll show you those seven and why I like them and why they are as profitable or MORE PROFITABLE than Coffee. Almost all Ezine's are TERRIBLE. 99% is not a big enough number. People do NOT GET WHAT AN EZINE NEEDS TO DO. You will.
44) You will find out how to decide whether you should have a full color ezine or a simple text ezine. There is an EASY ANSWER for YOU and there are only THREE VARIABLES. But if you make the wrong decision, you go broke.
45) I'll show you how to write a SUBJECT LINE. NOTHING IN YOUR ENTIRE BUSINESS IS MORE IMPORTANT THAN THE SUBJECT LINE OF YOUR EZINE each week. Not your product quality, not your website, not YOU, NOTHING. I will show you successful subject lines and then I'll grab subject lines from my email box and show you what other people are doing that is wasting their time and their life.
46) I'll show you how to make extra money once per month in your e-zine with an idea very few have ever thought of.
47) I'll show you how to get your first 5,000 READERS as quickly as possible and compare them with the first 100,000 people on anyone else's list and show you why YOU WILL MAKE FAR MORE MONEY.
48) I'll show you REAL SECRETS that will help you use your EZINE to boost web traffic to your website that NO ONE ELSE IS DOING RIGHT NOW. (They will be after they take the course.)
49) I'll show you what NOT TO PUT IN YOUR EZINE so you save yourself legal problems.
50) I'll show you what is necessary to make your ezine 100% legal. (and pretty soon legislation will pass that will put most ezine's out of business)
52) I'll tell you THREE PIECES OF SOFTWARE YOU NEED TO GET RICH.
53) I'll tell you the secret of WHY I still have an AOL account and use it A LOT in my business...and how much money it makes me because of it.
54) I'll show you how to make your website an EXTENSION OF YOU. I will step by step take you through a process that will make YOU a celebrity and your website almost a part of your persona.
55) I'll show you how your website should read and look so they feel you are there with them when they are at your site.
56) I'll show you how to make money....a lot of it...while you sleep...for real...
57) I'll show you how to take credit cards....without spending thousands!
58) I'll show you how to determine WHICH company to use and WHY.
59) I'll show you how to select a company to host your store (if you are going to have one).
60) I'll show you why I took the time and started FIVE blogs. (I don't even LIKE THEM...but you need to have them...and I'll show you how to do it all for free and make money on the process!)
61) What do the Kardashians do to stay on top of Celebrity Ratings every week? I'll show you and show you hot to do it...for you.
62) I'll show you how I know before ANYONE what is going to be hot this year in web and internet technology. You will be shocked but almost NO ONE outside of the adult entertainment business knows this secret....and now you will.
63) I will tell you the REAL RESOURCES on the web for making money, who knows there stuff, who is full of hot air and who you need to be watching.
64) I will give you a simple formula to balance time for your family and friends and time for your business. That means giving up profits somewhere ....sometimes... but not forever. This module alone is worth the world to me.
65) I'm going to TAKE YOU BY THE HAND and WALK YOU IN MICROSTEPS to start your INTERNET BUSINESS in less than 72 hours.
66) You will learn how to build a website for less than $90. And it will be profitable FAST.
67) If you aren't selling yourself (and even if you are) I'm going to show you how to find the top 20 HOTTEST selling products on the ENTIRE WEB and how you can be selling them on DAY ONE you are up and online. (Read that again.)
68) I'm going to show you how you can either partially or FULLY automate your website, depending on the purpose of the site...so you can spend time sleeping, eating and with the kids or your girlfriend.
69) Not everyone can be Page #1 at google, but I'll show you how I got there for a lot of keywords and how important it is that you do what I tell you so YOU ARE TOO!
70) You'll learn how to get THOUSANDS of QUALIFIED visitors to your site for FREE.
There are so many people like you and me that are making a fortune on the web. Most people I know on the web make far more than a neurosurgeon and our incomes make pilots and some sports stars blush.
71) You can be ON THE BEACH and making money under the cabana or umbrella.
72) You can do what needs to be done daily from ANYWHERE on this planet and occasionally on the airplane! You have a business without rent, walls or doors.
73) You will learn how to make "digital" products and "ebooks" so fast it will make your head swim (in dollars or euro's).
74) I'll show you how to write a GOOD EBOOK in a FEW WEEKS. Not some piece of junk as 96% are...but a GOOD EBOOK that is VALUABLE to your customer...and that they will happily pay $47 for....and you have ZERO COST.
75) I'll show you how to create hard products for sale in less than a month. (Sorry, no BS here. I could show you a bunch of junky ways to get stuff done in two weeks at first but let's do it right!)
"I recently took your Internet Marketing Course and I was 'blown away' by the content and quality of the course. It exceeded my wildest expectations. I was more than pleased. I have recommended your course to many business associates and would encourage anyone who wants to 'master' the Internet to take your course. I am still amazed at the content and deliverables you provided! Job well done!" Steven Chambers, stevechambers.com
76) I'll show you how to sell OTHER people's products and services and not have to ship anything...not take a credit card...and have no customer service and still get paid HALF of the sale!!!!....
77) I have pages on my website that people stay for 4,5, and 6 MINUTES. This is unheard of on the internet. The longer people stay, the more likely they are to buy. I will show you ALL of my secrets!
78) I'll show you how to build your opt in list of subscribers without having ANY traffic to your website at all!!!!!!!!!!!!!!!!!!!!!
79) Think you can't make sales? I'll show you the best technique on the planet, especially when you are NEW with the product or new in business.
80) I'll show you the facts behind whether you should take Pay Pal and other forms of money transfer. I'll tell you the costs, risks and rewards involved!
81) Should you offer a money guarantee? Sometimes YES and sometimes NO. I'll show you EXACTLY how to know WHEN to do WHICH.
82) You'll learn how to advertise your business for free...in hundreds and THOUSANDS of places on the web.
83) I'll show you how to take advantage of amazon.com's amazing ranking on google to help build YOUR business.
84) You'll learn how to talk to the best affiliates in the world and convince them to sell YOUR products.
85) Want to know how to use Google AdSense and Google Ad Words? These hot commodities can make you or break the bank. I'll show you what to do and HOW.
86) I will show you EXACTLY how to outsource to get people to work for you so you don't have to. YOU DON'T HAVE TO KNOW IT ALL!!! (or do it all either!)
87) Increase your profits by leveraging the work of others in emerging countries like Romania.
88) Learn how to make the most possible money with what you have by EASY testing and tracking.
89) Learn how to use SIMPLE email strategies to put a system of income generation on literal automatic pilot. (LITERAL)
90) Email marketing isn't just an E-zine. There's more that can be done to turn big profits!
91) I will show you how to CONVERT visitors INTO CUSTOMERS. This is the crucial step in Internet marketing that no one talks about, because it's the most difficult. I'll show you how!
92) Learn the key strategies to get FREE traffic. I had almost 1000 people become Coffee with Kevin Hogan readers LAST WEEK. Not people on a list...we filtered OUT almost 9,000 people! NO. I'm talking READERS. You need to learn how to do this.
93) Learn the lead generation strategies of the pros!
94) Linking has NEVER been more important than NOW. 10 links from your friends aren't likely to be anywhere near as valuable as ONE LINK from kevinhogan.com. You need to know WHO to link to. I'll show you how to find out and WHAT TO DO TO GET THOSE CRUCIAL LINKS.
95) I'll show you how to dominate the search engines. I'll take you through step by step the FREE process I use to get my #1 or in some cases top ten rankings at Google!
96) I'm not going to say you need a marketing empire. but if you want it, I'll show you how to do it!
97) Pay Per Click is growing FAST on Facebook and it's bigger than Google. MUCH BIGGER. I'll show you what to do and how NOT to get ripped off for everything including your shirt.
98) Learn how to advertise with the web and OTHER PEOPLE'S EMAIL....yes...for free and better than that: PROFITABLY.
99) Learn in such a way that IS EASY, NONTECHNICAL, NOTHING COMPLICATED IN ANY WAY. I EXPLAIN EVERYTHING which means it's got to be SIMPLE.
100) Ask any question at any time during the 9-week course...and you WILL have your answers!
"The most remarkable thing about doing Kevin Hogan's Internet Marketing Course was one week after we started, I had a website up and running! This is not the usual type of course where you receive all the subject matter and it sits on your shelf until you find the time for it, oh, no! Kevin is involved. Every day he send you emails with attachments. He takes you step by step through the process, especially in the beginning when you really need it. It's in your best interest to keep up with the group, and whatever questions you have, he answers them all. You will receive absolutely everything you need to know about the Internet. Something else that would never have happened without Kevin, is that my website was spidered by Google 4 days after it was published, and Google still comes by every 3 or 4 days like clockwork. A month later, my site had a page ranking of three. For a newcomer going it alone, this is unheard of. The course was worth every penny. I highly recommend it to anyone interested in setting up an Internet company, big or small." Sharon Dell, Durban, South Africa
Apply below NOW or continue reading....
Every day I look at beautiful websites designed by creative geniuses that do absolutely nothing in net profits. (notice that word "NET")
And I see websites that I can instantly tell you are making money. They look like they were designed by one of my kids....which is one of the ways you know....they will do well.
There are lots of great books and DVD's and CD's about making money on the internet and to date I have yet to see a comprehensive package.
For example:
There are lots of programs that show you how to build a website. (This is no longer complicated. I'll show you how to build a website by typing as if you were typing any other document on your computer.)
Problem is having a website does you nothing if you have nothing to sell...or if you don't know how to write in such a way that it compels your reader to trust you and buy from you....or if you don't know how to GET PEOPLE TO YOUR WEBSITE...or if you ....get the idea?
There are lots of programs that address any part of the factors in building wealth on the web. I own a bunch and I've learned a lot over the years. But NO ONE has put together the COMPREHENSIVE PROGRAM.
And of course when my mentor says, "Kevin, you need to put an E-Course out there that shows people how to do EVERYTHING involved in making a successful web business. Not just one aspect....and it has to be simple, fast and really work."
And even I felt overwhelmed.... and it takes a lot to get me overwhelmed.
I mean that's like saying, "Show people how to build a city, make it easy, simple, something that will generate more participants in the future from viral marketing and that will not take every second of your life...."
No problem....
But because all of this is fun and there is actually no part of making money on the web that can't be done by literally anyone with a 5th grade education...then it should be relatively do-able....
I hoped...
And it turned out it was.
If you think of a sport like football, basketball or baseball....you know that if you take out any one player...and play one man short....you are going to get creamed.
And that's ultimately what web marketing comes down to.
There are lots of nuances that the experts and internet marketing scientists figure out and I LOVE to learn that stuff. BUT the fact is that the big pieces of the pie are far more important than the nuances in this game.
In fact, you can be an expert at say, getting traffic to your site...but if you have stuff that no one will look at for whatever reason...you make zero dollars. I don't care if you can double that traffic. It doesn't matter.
You MUST have ALL the pieces in place before you even CONSIDER working on the nuances.
As I look back at what I've accomplished on the Web, I know that it wasn't the awesome website or the beautifully packaged program or the powerful search engine optimization (and yes, you want to evolve beyond basics) BUT it was having ALL the pieces in place... all the pieces of the puzzle operating competently that caused millions of dollars of business.
Everyday I learn something new but those things alone would never have gotten me where I am.
That required putting together a SYSTEM. And people need systems.
In this program I'll take you to my original website. It wasn't KevinHogan DOT com back in those days.
I'm going to show you exactly why good things happened. THE SYSTEM was in place. The technology was terrible, the design was not impressive, the programs had inexpensive designs.
THE SYSTEM was in place.
And what I've done is modeled what I've done and put it out there for you.
I've helped a number of other people put their business into the system. They seem to have done alright. Many have far outperformed what I've done. (Not even a question actually....)
I want you to LEARN THE SYSTEM.
THEN go and learn all the nuances and stay current in what is working in copywriting, promotional content, search engine optimization nuances.
THE SYSTEM: If you work the system it's likely you will do six figures annually. How many of those six figures you do is up to you.
Unlike what some people tell you, it does take effort. In fact, anyone who says it doesn't is kidding you. (There's other ways to say this and be less polite...)
Effort IS required because it is a competitive arena.
BUT, I've never met ANYONE with basic education and knowledge that couldn't do this easily.
I'm literally going to walk you through step by step as to what to do.
If you have taken my course on Professional Speaking or How to Write, Publish and Sell Your Book, you know that this is where my work may be more helpful than anyone's out there.
I don't leave out important steps and make you buy that product later. (Not that anyone would do such a thing...)
You're going to learn it all and learn how to do it the only real way it's going to predictably work.
And, just like one sentence in a contract as a speaker for a convention can cost or earn you an extra $20,000..and just like a similar sentence in a book contract is almost guaranteed to cost you at least $15,000 in royalties...I'm going to show you all the crucial elements of making the Internet work for you.
The only time I will get into nuances is when they are SIGNIFICANT to your SUCCESS.
THEN you will plod with me through some lengthier projects. Like writing copy. (An ad.)
Writing an ad is something that doesn't come intuitively. Perhaps 1 in 10,000 people in business can actually write an ad. Perhaps 1 in 100 people in advertising can write an ad.
I'm going to show you how to write an ad...what is known as a "Sales Letter."
I'm going to show you how to write a PROFITABLE ad.
And I'll show you a dozen or so ways to spot an ad that won't work.
And I've got plenty in my archives of things I tried and failed back in the late 1990's.
Everyone has a learning curve. I learn fast but boy learning can be painful.
My role here is to take the five or ten years of learning pain and reduce it down into two months.
EVERYONE who learns how to make real money in business of any kind either suffers pain over the long term or if they are very lucky...only during the learning period. For you, we will move FAST.
I'm going to show you WHAT to put on your website.
I'm going to show you HOW to put it on your website.
I'm going to show you EXACTLY how to KNOW if it's working or not.
There are no, "I wonder what I should do's" in this course.
You are going to tell me up front if you have something specific you want to make money with. Maybe promoting yourself, your practice, your services or your products.
Or, if you want to sell other people's stuff....
THEN we're going to put together THE PLAN.
It takes about 4 hours to do this. IT IS WORK. IF you won't do this, do NOT sign up for this course. Spare me the irritation.
I will make suggested alterations in your plan. Then it will be in stone (for awhile).
Then...forgive me, but I'm going to TELL YOU WHAT TO DO, and you need to listen. (OUCH)
If that scares you....thank goodness...you are a normal human being. It took me a LONG TIME to just listen to my mentor.
"Kevin, you are going to design the most comprehensive E-Course on Professional Speaking out there."
"You gotta be kidding?"
And then I did it. Period. There's no time to dink around. Time is money. Time is love. To waste or abuse time is not in my nature. It won't be in yours either.
"As a complete self-confessed Internet amateur I started the Internet Marketing & Wealth Building Course both excited and challenged. Well, all my expectations were surpassed and then some. The information and knowledge has allowed me to feel and be ahead of the game when it comes to working via the web for business and wealth creation. Kevin was more than just a mentor, he was my motivator and friend. Throughout the course, Kevin was always ready and available to help and assist. His material invites you the student to create and explore wherever you are in business so that you achieve and go beyond yourself. Kevin has been the invisible force and drive which moved me to take action TODAY!" David Power, Clinical Hypnotherapist, London
And that is the great thing about building wealth on the web.
It's all done from home.
It's all done so you see your kids in the morning and when they come home from school. Commuting costs are whatever it costs you to get out of bed in the morning ...to the computer...The weather doesn't matter because your business is International. Doesn't matter if the car doesn't start or if you get fired from your job.
In fact, one of the things I've done very nicely with is understanding the people of the world and developing relationships internationally...both in person and on the web.
These relationships are mutually profitable. I have an affiliate (an affiliate is someone who sends me customers and I pay him to do so) in Romania. The funny thing is that even though he's in Romania, most of the business he sends my way is from here in the United States.
That's what makes the web cool. Someone can make M in Romania by having someone click on a link on his website and buying a program at mine. That kind of capitalism continues to change the world.
There are no borders. Your world doesn't know prejudice.
It's pretty nice for people to wait until you put out your next program and then when they do, they swoosh down and get it because they know it's going to be even better than what you did before.
I'm grateful and appreciative, and so are they.
Hey go look at a website...any website that sells stuff.
Look for a testimonial that is signed "Cindy W." or "John L."
They aren't real. I mean....Cindy W. doesn't exist. Neither does John.
It's a sad statement that the person can't even get a friend to say something nice about their services. That's not going to ever happen with you. And yes, I'll show you precisely how to ensure that.
Go to KevinHogan.com and see what hundreds of average and real
unsolicited testimonials look like. Every person whose name is
there is above the town, state or country. Where possible we
have put a link to their website so all of our customers can see
these people's businesses.
There are people from the world's biggest and best companies, finest people and representatives of governments and law.
I'm going to show you how to develop a business where people will want to do and say such good things for you and too you....spontaneously... You're going to do the same.
Integrity makes Money.
Circle that.
INTEGRITY MAKES MONEY.
Have that integrity? Apply now!
Next Course begins April 5, 2012. You can Apply now and save!
How does your tuition schedule work? Your tuition is divided into two parts. The total tuition comes to $10,000. $2,997 is your first installment. When you have taken home $100,000 in sales, then the balance of $7,003 comes due.
There is an installment plan broken down into 6 small payments on the $2,997 if absolutely necessary.
BUT, there is no installment plan once you've done your $100,000 in profits in your online business.
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Before we begin, go to Google and real quick search for:
When your website(s) NET revenues total $100,000, that's when you
pay 2/3 of the course tuition. Less than 1/3 of your tuition
is paid in advance.
5) How to get the biggest search engines (google, yahoo, msn, aol) to direct people to you instead of your competitor, for free. (within 2 days)