Color of Influence
by Kevin Hogan
Black uniforms were correlated with the most penalized
football teams in the U.S.
This doesn't mean they COMMITTED more penalties,
though they MIGHT have. It DOES mean that referees
flagged teams wearing black significantly more often
than all other colors!
Experienced referees who viewed staged games
found that the black teams were more aggressive.
But they weren't. White and black uniforms were both
Meanwhile, hockey teams became more aggressive
in terms of minutes in the penalty box when they
changed their colors to black, and the teams that
started with black were more aggressive overall.
Around the world, there are significant correlations with
black uniforms in sports and increased aggression.
In one city, police were changed out of their navy blue
uniforms to a more casual look. Then there were more
assaults ON police officers.
That's not cool, so that city returned to navy blue.
Some police forces view lighter blue as a benefit because
it's more calming. They know that black increases aggression,
and the perception of aggression.
In the U.K., scientific research was done revealing that
dark uniforms increase favorable impressions by the
public...completely contradicting the previous research.
Back to sports. If black is linked to aggression in the USA,
then maybe things ARE different in the UK?
The most recent study just out of Germany looked at color
and uniforms found that the color red might be a factor in
Check this out: Tae Kwon Do bouts....clips were shown
to 42 experienced referees.
Then they showed them the same clips, but digitally
manipulated the colors to change the colors (blue and red)
of the combatants.
Fighters wearing red were awarded 13% more points than
when they were blue (remember all that changed was
the color of the uniform through computer color
Now that is nothing short of amazing. A 2% difference
in points would have been BIG. But 13%?!
And back in the UK, the Brits grabbed onto this research
and found that teams wearing red in the English game of
football (soccer) win 10% more games than others.
Now this could be because the dominating team in the
sport has always worn red and skewed the results. But
one thing we know for sure is that red kicked blue in
Tae Kwon Do.
Maybe culture plays a role in what color is seen as
aggressive and maybe there IS a link between color and
wins and losses.
Now, on to the important question that you've always wondered....
Do blondes really have more fun (and influence more)?:
Continue: Page | 1 | 2 | 3 |
Network 3000 Publishing
3432 Denmark #108
Eagan, MN 55123