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Kevin Hogan
Network 3000 Publishing
3432 Denmark #108
Eagan, MN 55123
(612) 616-0732

Color of Influence

by Kevin Hogan

Page 2

Kevin Hogan Color and InfluenceBlack uniforms were correlated with the most penalized football teams in the U.S.

This doesn't mean they COMMITTED more penalties, though they MIGHT have. It DOES mean that referees flagged teams wearing black significantly more often than all other colors!

Experienced referees who viewed staged games found that the black teams were more aggressive. But they weren't. White and black uniforms were both playing similarly.

Meanwhile, hockey teams became more aggressive in terms of minutes in the penalty box when they changed their colors to black, and the teams that started with black were more aggressive overall.

Around the world, there are significant correlations with black uniforms in sports and increased aggression.

Kevin Hogan Color and InfluenceIn one city, police were changed out of their navy blue uniforms to a more casual look. Then there were more assaults ON police officers.

That's not cool, so that city returned to navy blue.

Some police forces view lighter blue as a benefit because it's more calming. They know that black increases aggression, and the perception of aggression.

In the U.K., scientific research was done revealing that dark uniforms increase favorable impressions by the public...completely contradicting the previous research.

Back to sports. If black is linked to aggression in the USA, then maybe things ARE different in the UK?

The most recent study just out of Germany looked at color and uniforms found that the color red might be a factor in win/loss records.

Kevin Hogan Color and InfluenceCheck this out: Tae Kwon Do bouts....clips were shown to 42 experienced referees.

Then they showed them the same clips, but digitally manipulated the colors to change the colors (blue and red) of the combatants.

Fighters wearing red were awarded 13% more points than when they were blue (remember all that changed was the color of the uniform through computer color manipulation!).


Now that is nothing short of amazing. A 2% difference in points would have been BIG. But 13%?!

And back in the UK, the Brits grabbed onto this research and found that teams wearing red in the English game of football (soccer) win 10% more games than others.

Now this could be because the dominating team in the sport has always worn red and skewed the results. But one thing we know for sure is that red kicked blue in Tae Kwon Do.

Maybe culture plays a role in what color is seen as aggressive and maybe there IS a link between color and wins and losses.

Now, on to the important question that you've always wondered....

Do blondes really have more fun (and influence more)?:

Continue: Page | 1 | 2 | 3 |

Kevin Hogan
Network 3000 Publishing
3432 Denmark #108
Eagan, MN 55123
(612) 616-0732

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