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Kevin Hogan
Network 3000 Publishing
3432 Denmark #108
Eagan, MN 55123
(612) 616-0732








Color of Influence

by Kevin Hogan


Recent research on color and influence demanded an article because the research is so compelling.

You're smart enough to take what I'm going to show you and use it in your field. Sales, marketing, management, relationships, even with your family.

  • What color do you want your team's uniforms to be?

  • What does changing hair color from brunette to blonde do to men?

  • What color do you want the walls to be in your room?

  • How about the color of your car?

  • More importantly, what color uniform do you want your POLICE officers to be wearing?
There is a potentially disturbing trend of departments changing their police uniforms to black, in the United States.

But, maybe Canada is showing more wisdom by not doing so, fully aware of the link between the color black and aggression.

I'll come back to this in a minute.

Kevin Hogan Color and Influence Past research makes it abundantly clear that "uniforms"` (suit/tie, fast food, department store, military) cause better behavior, better performance, better cohesion and an abundance of other benefits to the point where almost every business should have a "uniform" code.

Uniforms serve so many functions that a company that doesn't use them is missing out on profits.

All of this in mind, researchers start trying to figure out if the Hooters uniform (orange shorts, t-shirt) should indeed be orange. We'll talk about why one of the worst colors you could pick for a uniform worked to help build a highly profitable franchise....next time.

What color should a sports team's uniform be?

It depends on what you want from your team.



What color do you want your team to wear?:



Continue: Page | 1 | 2 | 3 |






Kevin Hogan
Network 3000 Publishing
3432 Denmark #108
Eagan, MN 55123
(612) 616-0732





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