Recent research on color and influence
demanded an article because the research is so compelling.
You're smart enough to take what I'm going to show you and
use it in your field. Sales, marketing, management, relationships,
even with your family.
What color do you want your team's uniforms to be?
What does changing hair color from brunette to blonde do to men?
What color do you want the walls to be in your room?
How about the color of your car?
More importantly, what color uniform do you want your POLICE
officers to be wearing?
There is a potentially disturbing trend of departments
changing their police uniforms to black, in the United States.
But, maybe Canada is showing more wisdom by not doing
so, fully aware of the link between the color black and aggression.
I'll come back to this in a minute.
Past research makes it abundantly clear that "uniforms"`
(suit/tie, fast food, department store, military) cause
better behavior, better performance, better cohesion
and an abundance of other benefits to the point where almost every
business should have a "uniform" code.
Uniforms serve so many functions that a company that
doesn't use them is missing out on profits.
All of this in mind, researchers start trying to figure
out if the Hooters uniform (orange shorts, t-shirt) should
indeed be orange. We'll talk about why one of the
worst colors you could pick for a uniform worked to
help build a highly profitable franchise....next time.