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Are You In Their Head and Their Hand?

By Kevin Hogan

Page 5

It depends who you are.

"Different people want a different mix of those things. Imagine if you could buy one thing and turn it into just about anything in a matter of seconds. Thatís the iOS platform pitch and itís a hard one to resist. Thatís why 200,000 apps matter," says Underhill.

Your customers are buying phones with 200,000 apps.

Are you going to be one of the ones they download and USE?

According to, looking at what people want as opposed to what they are downloading will give you the best insight into what to develop.

LGís survey on (UK) app expectations found thatÖ

  • People want apps that help them do things when they are tired at the end of the day (e.g. order a taxi and pizza) as opposed to gaming or music.

  • People want apps that save them time as opposed to fitness, cooking or dating apps.

  • People want apps that save them money (coupons or offers) as opposed to dietary shopping, ingredients and barcode scanning apps.

  • People most want apps that can find the nearest safe or helpful place in the event of an emergency as opposed to vacation, organizational, password keepers or goal setting apps...

Itís interesting that people have expressed an interest in apps that get physical things done as opposed to just storing and referencing information.

The future is here.

What could your App be for 2012?

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Kevin Hogan
Network 3000 Publishing
16526 W. 78th St. #138
Eden Prairie, MN 55346
(612) 616-0732

Coffee cup photo appears under license with Stockexpert. Article photo appears under license with istockphoto/RapidEye.

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