Are You In Their Head and Their Hand?
By Kevin Hogan
KEYPOINT: I want you to ponder the notion of having your own cell phone app.
Your own cell phone app is literally opportunity ringing.
The average person has close to 100 apps on their cell phone...and that number is growing daily.
As you move to the Cloud, the number of apps you'll be able to store on a phone will be limitless.
But as a marketer, think this: Just as being on Google page one was where the money was, being an app that is USED, and thus on the front screen, could be a huge hit for your future.
So your app would need to be cool.
75% of apps in the top 100 are free.
Half of the apps are games.
What else is in the top 100?
Stuff that is about your client, connection, communication, entertainment and useful things.
- Google Earth
- Calorie counter
But within each individual's phone, there is also something unique to them...a link to their strongest interests.
www.techpp.com reports on this growth trend...
- The stocks for the day trader.
- The airline schedules for the frequent travel.
- GPS tracking for parents.
"....free-phone-tracking...You might think of a GPS unit as the easiest way to get driving directions while commuting. But do you realize the other uses of it?
Mobile phone tracking or Cell phone tracking or simply, GPS tracking, is the process through which a functioning cell phone is detected and localized on the globe (even on the move!)
- Parents can use them to monitor their children.
- Friends can use them to keep up with one anotherís hangouts.
- Travelers can use them to find local information and directions wherever they are.
First, the Cell phone tracking system detects the closest cell phone tower to the phone, estimates the distance between them, and after that it interpolates signals between adjacent antenna towers to make a more exact approximation.
The site goes on to list 6 free apps to add GPS tracking to cell phones.
The new cutting-edge in marketing?...
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