Are You In Their Head and Their Hand?
By Kevin Hogan
Picture this: You have the 16-year-old drive the 70-year-old to the doctor's office.
He is a good kid, and the 70-year-old doesn't want him to be bored.
The elder says, "I'm not sure how long this will take...did you bring something to read?"
"No, but I have my phone."
The cell phone...the mobile is life itself. You have it with you and you are 100% connected to everything in the world that matters to you and nothing that doesn't.
It's an extension of your Self.
Your "smart" phone is alive and it is alive because YOU have created it in your own image. It knows what you want and gives it to you because you told it to when you put the apps on.
Cell Phone Becomes as Important as a Family Member
...if that cell phone should go missing?
The anxiety you feel is like to losing a small child in the Mall!
Does everyone feel like this?
Here is the research. Research just out this week tells it all.
"That panicked feeling we get when the family pet goes missing is the same when we misplace our mobile phone," says a Kansas State University marketing professor.
Moreover, those feelings of loss and hopelessness without our digital companion are natural. The cellphone's no longer just a cellphone; it's become the way we communicate and a part of our life," said Esther Swilley, who researches technology and marketing.
The press release for the research results goes on to say that "part of our attachment to the cell phone is that it has gone beyond functionality and is now FUN."
With the adoption of more smartphones and the introduction of apps, Swilley has noticed that for many owners, their phone's entertainment factor has become a source of pride and joy -- similar to that of a lovable new pet.
So now your phone has your secrets, your desires, your hobbies, your friends, your families...you are your phone.
Now this is KEY:
Keypoint: What if your brand could be in and on your client's or future customer's cell phone?
What would happen if YOU had an app that was so compelling that everyone in your niche had to have it?
Your brand in everyone's hand?
All the time?
The phone is now your best, fastest and most efficient pathway into the mind and emotions of YOUR CUSTOMER, YOUR CLIENT.
You don't think about it because you already take it for granted. Let me break this down for you. Here is what you want to consider as you go forward into 2012.
What are people spending time doing on their phones...
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