Influence, Persuasion, Body Language Expert Kevin Hogan


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Kevin Hogan
Network 3000
3432 Denmark #108
Eagan, MN 55123
(612) 616-0732



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Can You Motivate Them to Change?
Become A Person of Influence

Copyright 2008 by Kevin Hogan

People love doing it to me: Influence, Persuasion, Motivation Expert Kevin Hogan. Photo by Stockexpert

“Kevin, what is 'selling' - in two words?” Jeffrey Gitomer
“Kevin, is marketing the true face of magic?” Ben Mack
“Kevin, what is the single most important factor in persuasion?” Mark Joyner
All in the same lifetime…!

People love asking me questions for which they have an answer in the moment and then blow me away with it…

(I’ll share with you the answers to the questions Jeffrey, Ben and Mark posed me later in this article.)

And it was Mark’s question that got me going for this article.

You can know all the techniques, strategies and mental linguistics on the planet...but...if you aren't a person of influence, you haven't got a chance. Similarly, you can be a person of influence but your client quite simply might not be motivated to change. (at least not yet!)

Let's look at both of the people in the process and find out what kind of a person a person of influence is...then find out what your client must feel about you to best be motivated by you....

First: What is influence?

Influence is a process where one person motivates another person to change something.

In the teleseminar I did for Mark, he answered... “framing.” I could hardly disagree that, that is, the single most important implementable tactic or strategy in influence.

It is.

But there is something more IMPORTANT in long-term successful influence BY you or me, than framing.

Something more important than the context, the environment as well…

Let's look at just what it takes to motivate that person and who the person of influence needs to be to accomplish persuasion.

Just Who is the Person of Influence?

Who is the great salesman, the great therapist, the great lover, the great President, the great...you get the idea....

There are a number of qualities and characteristics that are crucial to success in persuasion and influence...in every usage from therapy to selling. Above all else is one characteristic that dwarfs all of the rest... Empathy.

Nothing is more important than empathy for someone who wants to motivate others to change.



What is empathy and why does it matter? Turn the page...



Continue: Page | 1 | 2 | 3 | 4 |



Kevin Hogan
Network 3000 Publishing
3432 Denmark #108
Eagan, MN 55123
(612) 616-0732

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