The interview that I contributed to this event describes
little-known psychological persuasion triggers to get your
prospects to say "Yes" and take Action.
That is an affiliate link, which means I endorse the book.
To celebrate the release of this new book, "The Worst
Case Scenario Business Survival Guide", Mark has put
together a nice bonus package worth $1,954 for
those who act quickly.
Do you feel like some days all you do is put out
fires?
Are there days when all heck breaks loose and before
you know it, you're in the middle of a business
disaster?
Ever find yourself in the midst of what seems like
a business melt-down and the mud starts flying
that things are said that shouldn't have been
said? In a panic situation relationships are
severely tried both in the business and at home.
In my chapter called 'How to Apologize to Anyone'
in the "Worst-Case Scenario Business Survival Guide"
I give you pointers on how to do exactly that
- apologize. You get tips on how to mend fences.
Then you get what might be the most important chapter
in the whole book: 'How to Avoid Getting a Divorce'.
Balancing work and family can be difficult during
even the best of times. So during a business crisis
balance is more tenuous and delicate than ever.
For example, my Tip #10 goes something like this.
'If the threat of divorce has been put on the table,
realize that it is real and that you have a problem
bigger than any problem at work. Treat the
situation as you would a crisis at the office...
times ten'.
In 20 years of running a business we've seen just
about everything from:
Financial Emergencies
HR Emergencies
Productivity Emergencies
Sales and Marketing Emergencies
Executive Emergencies
And many more
So where do YOU turn when disaster strikes?
If you're anything like how I used to be, you may
deal with these business emergencies on your own.
Many people, including myself, had to learn the hard
way through costly trial and error. And sometimes
these "worst case scenarios" were extremely costly
both in money and time.
Thankfully, this will all be a thing of the past.
You no longer have to go it alone and leave it
all to chance - hoping your gut instinct will be
spot-on.
With the release of "The Worst Case Scenario
Business Survival Guide", the team gives you
a battle-tested plan to survive any business
crisis.
When you order your copy today, you'll get
access to $1,954 worth of bonuses, including:
Bonus #1: 7-Day Business Turnaround Kit ($297 Value)
12 simple tactics you can put into action to inject
your business with a flood of cash.
Bonus #2: Confidential Internet Intelligence Manuscript
Vol. II ($67 Value) Mark's all-time best, battle-tested
strategies for getting real, continuous and sustained
sales.
Bonus #3: 2 New-Release Simpleology Courses (Value $194)
The Great Formula and The Irresistible Offer as you've
never seen them before.
Bonus #4: Your Outsourcing Secret Weapon (Value $97)
How to attract a talented, creative, hard-working and
super dependable team for peanuts. Discover how Mark runs
his multi-million dollar business using this win-win
strategy.
Bonus #5: Small Business Management Primer (Value $67)
Did you know that weaknesses in management dominate
the list of the top ten reasons businesses fail?
Discover the management secrets the world's best
companies use to run their business empires.
Bonus #6: The Mystery Bag (Value $1,232)
16 secrets bonuses reserved for "your eyes only".
Armed with "The Worst Case Scenario Business Survival
Guide", you'll be ready to look a business disaster/
emergency square in the eyes and have the confidence
and know-how to attack it.
Maribeth Kuzmeski has written another solid business
building book, this time on what is arguably the most
important aspect of business success, who you know...
Everyone knows that relationships are important in business. Yet most
people would admit that their relationships could be better-but don't
spend time working on the underlying skills.
This book explains how
to develop better, more profitable connections - as illustrated - proven
by some of the world's most successful professionals. Even if you're
not a "people person," you can dramatically grow your business or
your career through a few simple approaches to relationship-building.
The Connectors presents a five-step methodology that leads to
lifelong clients, repeat customers, and endless referrals. The
bullets?
Stop networking and start truly connecting
Create an avalanche of referrals and an army of happy customers
Become a "connector," even if you've never been a "people person"
Find your social IQ-and improve it
Put relationship-building principles to work daily
Focus on others and reap the rewards yourself
Ask the right questions - and sell without selling
Differentiate yourself through the impact you have on others
(that is an affiliate link, so you know I endorse this program)
My friends Deborah and John-Paul Micek have created a
software system that allows you the capability to get more
done in less time. More importantly, it's a system that allows even
the most technically challenged to build and manage a powerful
business-building Web presence.
In my most recent book, The 168 Hour Week, I give you a formula for
personally reducing procrastination, increasing productivity and
bringing key people into your life. Well, the system they have
created does exactly that for your business.
The online marketing and social site-building system they have
created removes the techie headaches and security nightmares normally
associated with building and maintaining a powerful Web site. At the
same time it makes it easy for newbies to get ranked in search
engines quickly. Most importantly it provides pushbutton persuasion
tools to motivate people to action -- which of course means more
qualified prospects and more sales.
If you're happy with the Status Quo and think you can keep doing
things the same way online and survive in this new economy, then by
all means stop reading this.
If on the other hand you are at all interested in releasing yourself
from the financial bondage that Web programmers put you in, or the
self-imposed hand-to-mouth slavery you've suffered trying to "do it
yourself" -- then carry on...
Here's the scenario as I see it . . .
The process of marketing on the Internet today requires you to be
everywhere all the time. You need to be on Facebook, Twitter,
Squidoo, social media sites like YouTube, and social bookmarking
sites to get the most coverage for your site and your offers. Not to
mention you need to have an understanding of SEO (Search Engine
Optimization) if you want to get picked up and ranked by the search
engines.
The process of publishing new content on the web goes something like
this.
Write an original SEO optimized piece of content and/or produce
it into a video (which is highly recommended)
Post that content to your Web site or blog
Convert the video into Flash and embed the player into your site
Ping the search engines to let them know you have new fresh content
Ping the Blog directories to let them know you have a new post
Then social bookmark the page on the major bookmarking sites
Post the video to all the major video sharing sites for lots of
free traffic
Tweet the post to your twitter followers
Let your Facebook and Myspace friends know about the hot new
content
Post an update to your Squdioo lens and/or Hub Page
In reality, this very seldom gets done to that extent because it can
take up to 4+ hours to do all of that manually. That's where QuanSite
comes in. QuanSite automates this entire process for you
Imagine how powerful it would be if every post you make to your Web
site or blog was blasted out in to the Internet fully each and every
time. Do you think you would get a ton of more traffic to you site?
Of course it would.
Here's why . . .
It's simple math that the more places you can be found on the web
increases the chances that you will be found by a person searching
for information on your subject matter. A QuanSite gives you the
ability to be everywhere all the time and that my friends will change
the game of productivity forever.
QuanSite was designed using insights and tweaks provided by an ex-
Google insider, so it's completely legal and totally "white hat."
They even have a proprietary module built in that was designed to
quickly get the search engine spiders to your sites so that your
pages are indexed and ranking within 24 hours in most cases.
That's great -- you've got a site-building system that generates
traffic and bring people to your front door 24/7/365. But the game
can't stop there.
What about getting people to TAKE ACTION?
You already know that getting people to your site
is just the first part of the online business-building game. You have
to motivate people to take action . . . to subscribe to your "list,"
to qualify themselves, to buy.
Typically for most marketers this means injecting persuasion
triggers into a static Web page. When this approach is used,
otherwise viable triggers like scarcity and take-aways often end
up coming across hokey or downright offensive to your visitors.
You've experienced it yourself. The first visit to a site you see
the old "only 98 left." Yet two weeks later when you stumble across
that same page, well surprise, surprise; there are STILL 98 left.
Lucky you, right? Wrong! And you know it. Let's face it, there's no
faster way to break rapport and destroy credibility online.
Deb & JP have addressed this challenge as well with their system.
QuanSite has some really cool features that allow you quickly and
simply create unlimited One Time Offer (OTO) pages. Even the home
page of your QuanSite can be turned into a OTO page. That means you
can use scarcity and take-aways while building trust and credibility
at the same time -- whether a person buys or not!
Plus, with the built-in Marketing Pro module you can create
unlimited "Profit Pages" that are used to focus visitors on a
specific action. This allows you to generate sales pages,
registration pages, squeeze pages and PPC landing Pages at will.
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