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Kevin Hogan
Gramma's Pizza Place: How to Make It Big In a Small Business
Kevin Hogan
"What about radio spots?"
"No."
"TV spots?"
"You can't be serious."
"Magazines? "
"You were born with this mental birth defect?"
Approaching the bottom of the self-rated dumb scale....
"You sure about all that?"
You are hoping he's kidding you.
"Positive, what non-franchise store owner in a strip mall do you know
who is advertising and making money?"
"Well what do I do to get customers in the front door?"
NMB pulls out a legal pad.
"What is going to separate you from a thousand other places someone
could stop at for lunch every day?"
"Don't know. It's amazing pizza." (You are feeling proud)
"How good is this pizza your Gramma makes?"
Now you're feeling your legs again...
"Best recipe in the world."
"You think that matters to getting people in your front door?"
"Sure, when people tell their friends, we will be packed."
"What they gonna tell their friends?"
"Go eat pizza at Gramma's."
"And you think they'll listen?"
"Sure, people want great pizza."
NMB shakes his head.
"You wake up in the morning and say, 'I want great pizza today?'"
"Well, no."
"Your wife writes down to take the family to pizza place tonight on
her to do list today?"
"Well, no."
"You got a list of stuff you want to do in your life and going to
have great pizza is on that list?"
"Of course not."
"Well you said that people want great pizza. I'd tell you that you
are an idiot again, but I'll save it. No one wants great pizza."
"Stop it."
NMB is actually angry.
Continue : Page | 1 | 2 | 3 | 4 |
Photos appear under license with Stockexpert.
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Coffee with Kevin Hogan is a must read. I particularly liked your article on the Can-Doers and the No-Doers. Thanks!" Sharon McGann, Sydney
