To get people to stick to their decisions, get them to write it down.
Works far better than asking for people’s decision and having them stick with it.
Getting people to write anything down creates involvement. If they were even to write down the possibility of doing business with you contrasted with not, they STILL have written down the possibility of doing business with you! THAT increases sales.
Tactic 5: People Can’t See the Future So Get Them to Commit to It, Not Pay For It.
They can see the car.
They can see food.
They can see today….
So you often must covertly move the commitment into the future to hear “yes” today.
The future is impossible to imagine for most people. Therefore get them to set the date WAAAYYY out there. But get the agreement today. Payment can happen later. Get the agreement now for the later date project. People don’t care if they agree, they are only uncomfortable with the money.
Tactic 6: Law of Inconsistency
After making perceived progress in some way, a person becomes more likely to do contrary behaviors.
The person who just lost 10 pounds is quite likely to celebrate with a milk shake (or something similar).
The person who makes a donation is likely to splurge on themselves.
The person opening their Retirement Account is more likely to buy the New Car.
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