It doesn't require 183 people in a room for there to be a 50/50 chance of two people having the same birthday. How many does it require? 23.
That's it. Mentalists and magicians are all aware of this and when they find themselves in a room of 40 people the odds are overwhelming that two of the 40 will share the same birthday...thus able to create the illusion of coincidence, synchronicity...when it's nothing of the sort.
People are very predictable because they do think with their gut...which is why they are 50 pounds overweight and as long as people espouse, "go with your gut," or "go with your instincts," they will easily be fooled, manipulated and make for a great audience for magic.
The two quarters? It would seem just logical that if you carefully rotate the coin 180 degrees all the while touching the other coin, without slipping, that the rotated coin would now be upside down.
But no, intuition is dead wrong again.
Both coins are once again heads up facing left. The rotating coin is actually head down when it's in the 12 o' clock position (rotated from the 9' o clock position.
As parents you have a very modest input into your children's destiny. Not including genetics, the most significant factor is their friends. Then their school teachers...oh, and then there is you finishing dead last.
If your customers are happier with your company more than your employees are, you're probably losing money or not making what you could be.
Ah, and happy employees are better and more productive employees? Nope. On average the opposite is true.
Common sense and instinct might be great for some things...but it is pretty useless for thinking.
People "think" in "rules of thumb." They make wild assumptions that in the moment "feel right" based on their gut and little else.
Understanding how people think, and what they will think is crucial to being a master persuader.
If you ignore how people truly process information, how they behave, what they think in various settings and circumstances, and go with your gut, you don't stand a chance at effective persuasion.
You must know how people think and what they feel. Everything else rises or falls on this first hidden principle.
Next week, we'll look at more hidden principles of persuasion.
Want more information like you've just read?
Never before in the field of persuasion....not by anyone...anywhere...
The Science of Influence, Part IV: Vol. 37-48
It took 19 months to put this together because the research was so in-depth and it was crucial to make sure it was right.
Reciprocity?
Consistency?
Contrast?
Expectancy?
I've never been able to answer this question...but now I can with certainty:
Which of the 10 laws of persuasion is the most effective?
Better...
Which is more effective with women...?
and...
Which is more effective with men?
Then, based on detailed research you'll find out which are the second and third AND fourth most powerful laws for influencing both men and women...in order of effectiveness.
Can I give you more?
The research says there are 8 "personas" of persuasion.
I've never talked about this with you before.
(Of course, I didn't have all of this until early last month...)
Personas are the valences people "use" when influencing. They include characteristics, attitudes and valence of salespeople.
Some salespeople are passive. Others are client-centered. Still others? Solution focused and so on. There are 8 clear cut defined types of salespeople and influence personas.
So what?
Here's what you are going to learn:
What are the 8 personas?
How to identify them.
Which one sells the most, and, which ones sell the LEAST.
Which single persona sells 53% more than ANY of the other 7 styles.
In other words, you are going to learn what SPECIFIC characteristics can CAUSE you to sell 53% more of your product than ANY OTHER set of characteristics.
Better?
Only 4% of all salespeople have chosen to adopt the characteristics of the winners...and 81% of all salespeople have the characteristics of the two LOWEST producing people.
You'll find out all!
Scientifically proven. No opinions, guesses, theories, or maybes.
This is THE answer.
I'm not going to hype or oversell these 12 volumes in the Science of Influence Library.
The content herein is second to nothing I've ever done before and I have no idea how it can ever be beaten as for the "wow" value factor. I don't want to put a percentage of sales increase out there for you. (Let's just say that I feel REALLY good about it.)
As I listened to this set, I realized that I've sounded more "excited" on other programs. I've been more elegant. I've been funnier. I might quote too much data. I said a few things I wish I wouldn't have.
I've never had as many final solutions as are in SI 37-48. And now they are YOURS.
Here's the rundown of everything that is in this content masterpiece.
Selling Value with Persuasion
Intentional Subtle Influence
The Power of Your Story
5 Factors for Attention in a Crowded Marketplace
Astonishing Perceptions of Morality
Self-Confidence, Personal Mastery & Persuasion
Transformational Persuasion Techniques
8 Techniques to Build Persuasive Messages
Advertising That Works
The Landscape Effect
Power of Perception
Hedonic Choice Influence
Influencing Decisions
The Three Powerful Emotions in Influence
7 Persuasion Strategies That Sell
Proven Most Effective Techniques in Selling
4 Techniques of Influence
Covert Selling: Jump on the Hottest Trend in Advertising
The Person of Influence
They Don't Know What They Know
Marketing Your Face
You Can Be the Next I-pod
Persuasion with False Memory
7 Action Points for Sales Success
5 Little Known Factors of Influence
The Science of Influence, Part IV: Vol. 37-48
The Science of Influence in Action!
The program content is superb. I'm 100% ready for you to hear it!
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The program content is superb. I'm 100% ready for you to hear it!