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7 New Persuasion Principles
Part One of Four

by Kevin Hogan

Research is at the core of success for all magicians and all those who persuade.

Those who have the best information inevitably become the better magicians.

Those who understand what the audience will look at, look for and pay attention to will become masters.

Those who create their illusions in a way that creates a natural flow of occurences so the audience always feels that everything that is happening...is happening naturally...they are the masters...here the audience suspends criticism and lowers their defenses. They now want to be a part of the experience.

And so it is with the master persuader.

A natural flow of occurences however demands that the performer and the master persuader work within the construct of how his audience thinks and feels. He has to know what they will look at and think and why. Only then can he create magic.

Successful Persuasion is Magic and Magic starts with understanding your audience.

It's absolutely necessary that the Master assume nothing and set aside all instincts and intuitions.

Like the magician, if the salesperson or manager, "goes with their gut," they will fail.

Intuitively we know that as parents we have the most influence in how our children will "turn out." Yes?

And obviously a happy employee is a good and productive employee. Yes?

Certainly if customers are satisfied more with the company than the employees of the same company, you're going to make more money...right?

Obviously it requires 367 people in a room before you can GUARANTEE that two people will have the same birthday. But how many people does it take in the same room before there is a 50/50 chance that some two people will have a birthday in common in the room. 183?

And when you place two quarters heads up, side by side, touching each other so that Washington is looking straight left on both coins...now you rotate one coin while it remains in contact with the other quarter. You rotate 180 degrees. (Going from 9:00 to 3:00.) Washington is now head down (so to speak) and facing your right on one coin and facing left on the unmoved coin. Right?

The answer is of course that gut instinct is not very helpful. In fact, people who follow their gut turn out to be the failures of life.

Why?

Continue: Page | 1 | 2 | 3 |

Kevin Hogan
Network 3000 Publishing
3432 Denmark #108
Eagan, MN 55123
(612) 616-0732

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