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4 Psychological Devices PROVEN to get Clients and make Sales: Accessing their Mind

Kevin Hogan

As I'm being given this REALLY valuable $500 gift... I'm being pushed to upgrade immediately...before I've even test driven the gift...

Don't fall prey to this. Don't do it as a marketer. Don't fall for it as a consumer.

Demand value. Give value. FIRST.

THEN feel free to offer other opportunities or things of even greater value.

THIS PHILOSOPHY SELLS and builds long term relationships.

When I'm part of a promotion I try to give away MORE value than anyone in the promotion.

This isn't just the Law of Reciprocity in action.

It's far more.

It's having SO MUCH of value to give someone.... that they APPRECIATE and ACKNOWLEDGE what has just happened.

I like to give away full length books if possible. In fact I gave away a LOT of full length books (in e-form) last year.

A lot of people sell.... for hundreds of dollars (!).... material that doesn't approach the value of what I give away.

What's that tell you?

Recent studies bring these examples to our attention....they are the examples in the Codebook...

(a) Individuals who ultimately bet on the Bears (for example) in a football game are often ambivalent as to which team to select between the two until they actually place their bet on the Bears. Once they have placed their bet, they tend to dramatically favor the Bears... and show little hesitation in sharing their certainty that the Bears will win.

(b) Students given mugs in a research setting are given the opportunity to sell the mug. Other students are given the opportunity to buy the mug. On average, students will not take less than $7.12 for the mug they have taken possession of. On average, students will not pay more than $3.12 for the same mug.

Lesson: Possession is 9/10 of the law. Once you own something you value it as higher than those who do not own it....even if it has only been owned for 10 minutes!

STOP: If you OWN my truly valuable E-book... a book that takes a few days to read...filled with tons of information that you can use... if you POSSESS that, how will you rate it's value? How will you think about the author?

Exactly.... cool huh?! Now, check this out....

Continue: Page | 1 | 2 | 3 | 4 |

Kevin Hogan
Network 3000 Publishing
3432 Denmark #108
Eagan, MN 55123
(612) 616-0732

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