Why is it that people are impotent when it comes to influence?
Why do people stink at selling? (And hate to sell?)
People go to motivational seminars.
They come back.
They go to work Monday...
They still sell "10%."
Why?
They are smiling, motivated, blah, blah, blah.
Because far more in the realm of selling and persuading others is about
nonverbal stuff than anything you will ever say.
Actually, "motivation" in the sense that most people think
about it, has very little to do with influencing or
selling or much of anything.
But there are factors that do matter in whether someone will
sell a whole bunch more stuff, a little stuff or no stuff.
"Positive Attitude" might sound cool, but it doesn't rank in the top
10 factors that sell.
3 New Influence Discoveries
In the last couple of weeks new research has been released that
uncovers some of the soon to be classic influence strategies.
Some of it we predicted. Some we never could have guessed...
...not in a million years....
For several years we've known, for example, that on average,
when a product is shown first or last in a presentation, it is more
likely to be selected or bought.
Cool.
And, we know that those products/items shown last are
significantly more likely to be selected than any other choice.
But, what we didn't know until this week was what happens when
you show products/items to buyers who are happy.
All of a sudden things get really interesting.
Want to find out why happy people CAN make such great and
"easy" buyers?
...but because most people who try to be influential don't want
to attempt thinking, they will screw this information up so you'll
have a huge edge.