Three Psychological Devices PROVEN to get Clients, Make Sales and One That Completely Accesses their Mind
Kevin Hogan
Imagine you had three (+) NEW ways to get clients and make a sale.... It is easier to hear "yes" and hear it more often. You can see people nodding their head. You can see them look at you with a sense of fascination.
In your hip pocket you have "The Science of Influence Code Book." Feel it there...but don't reach for it...yet... The pages have been earmarked and are tattered. Now...imagine that every person has a different keyhole in their forehead and it's encrypted...until you have read the Codebook...perfect...
Today, I'm going to show you three (+) proven tactics (not strategies) to increase your sales and get more clients. They're in the Codebook in your hip pocket...they are most technically, devices...
If you will carefully insert the keys...and open these doors to your client's mind, you can't help but make a great deal more sales next month than you did this month. In fact, it would be almost impossible not to...unless you don't determine your income! (In this case, read carefully and you will truly gain some incredible distinctions about what gets people to say "yes" or "no.") I guarantee this is surprising and very cool.
What's neat here is that you can just read about the tactics, or you can read the tactics and the examples or you can read the tactics, examples and how we know these are effective....then of course you might want to utilize them today.
Your first tactic is something I often wondered about...I just didn't have absolute evidence whether it was true or my belief. Then what? Prepare yourself. This is brand new!
Tactic 1. VALUE SHOCK... occurs when you give someone something of such great value that they are awed.
"But how do you actually DO that, Kevin..."
Get something of yours (your product, your idea, your service) that has value, into your customers' hands/mind.... as soon as possible! As soon as someone possesses something, they perceive it to be more valuable than they did immediately prior to owning it. In order to implement this strategy the client MUST sense or perceive ownership of a decision, item, idea or service.
I recently participated in a worldwide promotion where a bunch of marketers, coaches and so forth "gave away" a bunch of "gifts." I participated as someone who had something to offer and as someone who was a consumer as well. A few of the "offers" were pretty cool. Valuable.
Then there were those that gave me something that wasn't valuable. Something that other people had given me in the past. (like recycled gifts)
I loathe that.
Stupid Influence Work and Lousy Marketing Attempts....Worse?
Yep, I'm going to rip on people who market without concern for anyone but themsleves...:
Get something of yours (your product, your idea, your service) that has value, into your customers' hands/mind.... as soon as possible! As soon as someone possesses something, they perceive it to be more valuable than they did immediately prior to owning it. In order to implement this strategy the client MUST sense or perceive ownership of a decision, item, idea or service.
Stumble It!