If this isn't the dumbest thing that works I don't know what is. I
have never taken advantage of this but I've watched a lot of people
use it in brick and mortar as well as online businesses. It is
effective.
The "it's my birthday and I'm celebrating..." technique tells your
prospects the reason for your incredible offer is because it's your
birthday or because it's coming up very soon. It could be you're
having a sale, launching a new product, holding a birthday type
event, etc. People may want to give you a birthday gift by purchasing
your product(s). Also works with anniversaries, weddings, Christmas
or any other holiday or event when it's proper to give a gift.
I've never done this. It can look goofy without a bit more
rationale. I have seen other major businesses and marketers use it to
success.
5. The "Past Info Product" Projection
The "(no.) (months/years) ago I read a (information type product,
article, forum posting, etc.) that changed my life..." projection
tells your prospects that you based your new product on or got the
idea for it from what you read in the past. You can tell them all the
positive benefits, feelings, accomplishments, etc., that you've
experienced since reading that piece of information and created your
own product from it.
People want to know YOUR experience. Make sure the advice is sound
of course or save it for another day.
4. The "How Much Effort?" Strategy
The "spending a little money and giving 33% effort is better than
being cheap and giving 100% effort..." strategy tells your prospects
they have a choice about how much effort they want to give to gain
their desired benefit. Unfortunately, people usually don't want to
give much effort these days (yes, even more than in the past) because
they are used to getting everything instantly because of
technological advances.
Create products and services that are more effortless to win and you
both win.
3. The "Sorry, No Bonuses" Thought
The "sorry, I'm not offering any bonuses..." strategy tells your
prospects that you aren't offering any bonuses to your product. You
can tell them that what they get from your product is more of a bonus
than all those junk bonuses most businesses are offering online or off.
