The "bonus: a discount on advertising..." concept let's your
customer know that if they pick up your product, you will give them a
discount on buying advertising from you or someone else you have done
a promotion with. It could be for pop-up advertising, banner
advertising, forum advertising, or just about anything etc.
It's important to know that when you exchange your services with
person X, it doesn't mean that person X has to give the return favor
to you. Instead of promoting YOUR product, they could promote someone
else's product who you're doing business with as well, that is a
better fit for them.
Then both will reciprocate later.
10. The "J.V. First With Me" Strategy
The "bonus: you will get my J.V. (co-venture/promote with you)
announcement before everyone else..." strategy tells your prospects
if they pick up your product, they will be one of the first to profit
in the future from your new product launches. You can also mention
they will get to see samples of your new product or at a discount
before everyone else.
9. The "What's Mandatory?" Strategy
The "here's what you need to (your product's benefit)..." strategy
tells your prospects all the mandatory things most people need in
order to gain their desired benefit from your service. You need to
show them that your service offers all those things and your
competition doesn't.
It's as simple as that.
8. The "Real Time Numbers" Idea
The "(no.) people are currently visiting my web site and (no.)
people have ordered (add a live counter)..." idea tells your
prospects how many people are viewing your offer in real time and a
real time running total of how many people that have ordered and are
ordering. People will get excited to see all this detailed
information and know that they aren't alone.
People need to know that they aren't "the only" ones buying the new
automobile or book or whatever. We feel better when we know other
people are making the same decision we are.
It's human nature.
7. The "Sound Complicated?" Strategy
The "it might sound complicated but..." strategy tells your
prospects that, even with your product, gaining their desired benefit
might seem complicated but it's really simple when they think about
it. It's just a matter of following the directions that you have
painstakingly made simple and easy, and taking one step at a time.
Make sure they know that you'll offer them 24/7 support in case they
need you to take them by the hand and walk or talk them through it.
