You don't have to use the Internet to get your message to
your customer; but it's compelling to remember that if you do,
it costs you zip.
The Internet makes building a business about as easy as it
can possibly be.
Of course, like any business, you are competing with literally
thousands of similar messages on TV, radio, newspaper, the Web, etc.
When you're early in business or in the promotion of your work,
you need to provide an absolutely
great experience for your customer. You have to make a special
connection and have a product or service that gives the buyer a lot
of value.
In this next series of articles I am going to encourage you
to perhaps put up your own website. (Takes minutes nowadays.) As
you'll see,
the article sometimes presumes you already have a web page up, but it
really
doesn't matter as just triggering ideas and thoughts is what's
important
here.
....And then determine what you have to offer or will offer the world.
You might think "nothing," but that is not correct.
Finally, I do want to persuade you that you personally have something
that others want, and do remember, every other product on the planet
can and is
being sold on the web.
Most people are surprised when they find out that for the
entrepreneur,
it's not, not, not all about having a lower price than the
competition.
Successful entrepreneurs find ways of having something special
or unique for their customers, even when they are selling a
"commodity"
(something like real estate where all sales people are selling the
same
thing at pretty much the same price).
This week, I want to put attention onto some ideas of which you will
likely choose one or two or three that will make sense for you when
you are making the world aware of what makes you unique, special.
Turn the page to begin read the first of 16 Marketing Tips.