Question: I worked in sales in the US for 3-4 years. Now the
company wants me to develop an office in UK to cover Europe. It will
have a new environment, a new culture. How do I prepare best for this
new opportunity...FYI I work in outsourcing industry-B2B sales at the
SVP/VP level. I heard Europe is more closed to outsourcing that
compared to the US..any comments would be appreciated.
Answer: Europeans are certainly different from Americans in many ways.
And the various cultures/countries of Europe all have their interesting
characteristics.
See if you can find an article on line Selling Power
did on me about this. I don't recall it being on line but maybe you can find it using google. In short, you will have to pay attention to each culture and
even within England, there are distinct cultures much like Southerner's
differ from Californian's and those from New York. Broad generalizations
won't cut it here. Pay attention, write your observations down, especially
about greetings, formalities, respect issues, proxemics and chronemics.
More? Read about US freedoms, Nancy Pelosi's economic "solution", plus body language questions...Go to page 3!
Continue: Page | 1 | 2 | 3 | 4 |
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