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Success Secrets for 2015

Why Can't I Just Change?!


Kevin Hogan, Persuasion and Body Language Expert, International Speaker


Kevin Hogan, Author of The Science of Influence

Kevin Hogan

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Invisible Influence by Kevin Hogan

Invisible Influence


Kevin's books around the globe:

Covert Persuasion now published in Brazil

Covert Persuasion: Brazil


Science of Influence, 2nd Edition now published in Poland

Science of Influence
2nd Edition: Poland


Kevin Hogan's The 12 Factors of Success - published in Turkey

12 Factors of Success: Turkey


Kevin Hogan's The 12 Factors of Success - published in Korea

12 Factors of Success: Korea


Kevin Hogan's The 12 Factors of Success - published in Poland

12 Factors of Success: Poland


The 168 Hour Week by Kevin Hogan, now in Korea

The 168 Hour Week: Korea


Body Language: The Secret Language of Business now in Indonesia

Secret Language of Business: Indonesia


Kevin Hogan's Covert Persuasion now printed in Japan

Covert Persuasion: Japan


Kevin Hogan's The 168 Hour Week is now available in Polish!

The 168 Hour Week:  Poland


Secret Language of Business

Secret Language of Business:  China


Covert Persuasion

Covert Persuasion:  China


Kevin Hogan, The Science of Influence

Science of Influence: Indonesia


Secret Language of Business - Body Language with Kevin Hogan

Secret Language of Business: Turkey


Covert Persuasion by Kevin Hogan now published in Korea

Covert Persuasion:  Korea


Covert Persuasion:  Indonesia


Science of Influence

Science of Influence:  Turkey


Covert Persuasion

Covert Persuasion:  Turkey


Kevin Hogan's Science of Influence now available in French

Science of Influence: France

Schedule of Events


Jan 5 Wealth Accumulation System E-Course

Jan 15 Professional Speaker E-Course

Feb 24 Decision Point E-Course

Apr 7 Internet Marketing E-Course

Jun 2 How to Write & Publish a Book

Jul 14 Create Info Products E-Course


See all Events and Courses




Most Read Articles


Decoding Body Language


Covert Hypnosis: The Elegant Error


Achievement Factors You Can't Be Without


The Antidote for the Pain of Rejection


The Center of Influence: The Missing Ingredient


Perception, Attraction, Persuasion & Propaganda Quiz: Take It!


Meaningless Babble, Dumb Questions, Dumber Gurus - All Proven Effective


Persuasion Mastery


The Persuasion Masters


Breaking Through Invisible Self-Limiting Beliefs


Crush Your Fears and Take Control of Your Life


Body Language of Deception


Decisions: Stop Making the Really DUMB Ones


Are You in Their Head...And Their Hand?


Positive Affirmations: Can They Help You Overcome the Odds?


7 Factors That Cause Them to Want You...Bad


The Color of Sensual and Successful Influence?


The Science of Happiness and Well-being?


Your Subliminal Edge: The First Factors That Cause Successful Subliminal Persuasion


Key to Success: The Ultimate Secret ($100,000 Key!)


Covert Messages that Unlock the Mind

Propaganda: Recognize it, Protect Yourself, Use it for Good

How to Spot and Catch
a Liar

Defeating 3 Kinds of Life Sapping Burnout

Burnout? Here's Your "Get Out of Hell Free" Card

Beautiful Women and the Difference Between Success and Failure

The Decision to Live Life Your Way 24-7

The Color of Influence

The Korea Interview: Marketing You

Control Freak?

The 168 Hour Week: Living Life Your Way 24/7

Controversial Sales and Marketing Secrets

Deception: Who, What, When, Where, Why?

Women Ruin Men's Ability to Think

The Push Button Brain: Understanding & Utilizing the Science of Subliminal Influence

Subliminal Persuasion: From the Lab to the Street

12 Razor Sharp Recession Proof Sales & Marketing Strategies to Get People Off the Fence

Subliminal Influence

See More Free Articles


Tinnitus Articles & Information

Phone Therapy for Treatment? What Works

Tinnitus FAQ

Tinnitus: Repairing Perception Problems

Tinnitus Research

Tinnitus Update

Tinnitus Series

Tinnitus: for the Hypnotherapist

Understanding Tinnitus

Quieting the Noise: One Woman's Story of Coping with Tinnitus


More to Explore

Kevin Hogan Affiliate Program

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Body Language Articles

Be a Kevin Hogan Licensee

Kevin Hogan Speaker

Consultation with Kevin Hogan

Most Read Kevin Hogan Articles

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Tinnitus - Get Help

Kevin Hogan Articles


Online E-Courses

Online E-Courses You Can Do From Home

Wealth Building E-Course

Internet Marketing E-Course

Professional Speaking E-Course

Write, Publish Your Book E-Course

Decision Making E-Course

Info Product Creation E-Course

Kevin Hogan sales expert

Master Salesmanship Newsletter read Kevin's "Turn Persuasion Strategies into Selling Skills"


Contact Us

Network 3000 Publishing

16526 W. 78th St.  # 138
Eden Prairie, MN  55346 USA

Tel: 612.616.0732
Fax: 952-443-2293

kevin AT kevinhogan DOT com

Follow Kevin Hogan:

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(...and see his reading recommendations!)


See all books by Kevin Hogan - and recommended reading list!


"The Spring Internet Marketing Course was the best class ever!!! I cannot believe how much I learned from you. My new business has grown exponentially during this class. I also learned so much from the other participants. It was one of the best experiences I have ever had in an online class!"
Sonya "Sunny" Lenzo, St. Paul, Minnesota

"Kevin, Just to let you know I had an amazing experience the other day. I was talking to a shop assistant, I needed a book reserved which this shop doesn't do generally and was not having much luck until I started activating her maps. Within minutes the book was not only on hold but it was as if she was mesmerized hanging on my every word. Now I really see how powerful this stuff is. Your work has so inspired me improving my business and persuasion skills no end. I have four of your books and can't wait to get more." William Goldsworthy

"Sending a quick thanx for the 'flagging' info in 'Coffee with Kevin Hogan' recently. Good stuff! Felt like I was reading something I had paid for!" Sending a quick thanx for the 'flagging' info in 'Coffee with Kevin Hogan' recently. Good stuff! Felt like I was reading something I had paid for!"
Chris Horne,Eden Prairie, MN

"Every week, Coffee with Kevin Hogan is a must read. I particularly liked your article on the Can-Doers and the No-Doers. Thanks!"
Sharon McGann, Sydney

Schedule of Events


Jan 5 Wealth Accumulation System E-Course

Jan 15 Professional Speaker E-Course

Feb 24 Decision Point E-Course

Apr 7 Internet Marketing E-Course

Jun 2 How to Write & Publish a Book

Jul 14 Create Info Products E-Course


See all Events and Courses




Read Her Body Language

Kevin Hogan's Secrets of Body Language

Secrets of Body Language

"Kevin, you damn near bring water to my eyes man with your sincere effort to bring the best out of us.  I really appreciate you and how I've learned from you, which was mostly what you pulled out of me during the Professional Speakers Course. The technical "how to's" are invaluable. You truly delivered as and beyond what you promised. You may or may not believe in God but one thing for SURE, God Believes In YOU. The qualities of character and compassion, the giving and care that you exhibit are clear and identifiable, they have a source. That source has been expressed through YOU." Michael Muhammad






 By Kevin Hogan 




Influence: Boot Camp 2015!

February 26,27,28,Mar.1 - 2015
with Kevin Hogan
at the new Downtown Grand
in fabulous Las Vegas!

"Just What Will Your Potential Be, Now?"

Kevin Hogan Persuasion ExpertReady to be at Influence: Boot Camp 2015! in Live in Las Vegas!?

2/26 Thursday 10:30 - 7:00
2/27 Friday ---- 8:30 - 7:30
2/28 Saturday - 8:30 - 7:30
3/1 Sunday ---- 8:30 - 5:00

For several weeks I've shared with you that I'm going to be giving you the most cutting edge model of influence and persuasion at Influence: Boot Camp. You're not just going to learn current influence technology, you're going to know what matters most in influencing others to yes.

In order to accomplish this outcome, I've pulled in an absolute Dream Team for depth and breadth of knowledge...who are ready to GIVE YOU applications where you need to shine.

Tonya Reiman

Tonya Reiman

has a couple of New York Times Bestsellers to her credit. Would you like to know the truth about presenting to women vs. men? Everyone knows we process information differently. We buy differently. We even think differently. But how? When does it matter? This expanded module cuts to the key distinctions that you can use beginning the second you walk out the door.

Tonya has spent more time in front of a television camera than anyone I know. She isn't just an expert at impression management and nonverbal communication, she causes her MILLIONS of viewers to see things her way. Now, she shows you how to do it, as well!

"Coach" Deb Cole

Who was the first person to spot that Twitter was going to be the online game changer? Then who put their prediction out there for the world to see? Who was the first to write a book about how to use this strange new 140 character medium to change your world?

Deborah Cole Deb Cole called me and said, "Kevin, go get right NOW." Had ANYONE else had called and told me to do this I would have politely smiled. But Deb has a knack of being ahead of the curve for all kinds of different reasons. I briefly debated why I would want to ever "tweet" in public. 3 minutes later I got off the phone and did it.

Things are changing online again. Big changes are happening now and others are in the works. Social media is evolving and utilizing social media for your benefit is one thing you can't afford to miss out on.

Scott Sylvan Bell

has unique perspectives about your sales success that no one else I know can match in depth or breadth. Scott has trained hundreds (thousands) of sales people over TIME. He has made THOUSANDS of in home sales calls with the people he trains. This rare knowledge base is now accessible for the first time ever to you.

Scott Bell Do you want to know how people respond in real time, in the moment, right THEN AND THERE, on the spot, when you have one minute to make the sale?

Scott Bell has a log of sales calls of all kinds of different people and has nailed down what matters to the sales call right down to the pictures on the wall what matters.

OH! Would you like to know PRECISELY what those pictures on the wall REALLY means to their saying "yes" or "no" to you?

I've watched Scott coach leaders in business, one on one. I've never seen ANYONE who is privy to the full extent of what really matters in 2015 besides Scott Bell. He's out there every single day observing, training, teaching IN HOUSE with the people that are becoming leaders in the profession.

Bob Beverley

Bob Beverley

is the author of a number of books including my favorite, Emotional Elegance. He is a leading expert in personality typing and analysis. What's unique about Bob is his ability to bring an audience to TRULY UNDERSTANDING everyone else in the room in a very short period of time. "Remarkable," doesn't begin to describe what you will experience. I've personally watched Bob bring each member of an audiences personality differences to light in such a way that people see and sincerely appreciate their differences and similarities.

I promise you've never seen anyone enlighten you in such a short period of time as to who you are in comparison to the rest of the world.

You'll be not just a better influencer after this After Hours presentation, you'll be an even better human.

Lisa Hyatt

Lisa Hyatt

is the person that shows you how to take all the extra money you earn because of Influence: Boot Camp and turn it into money you can KEEP instead of mailing off to the government. Her expertise in tax strategy is extraordinary. You'll learn specific steps to take to keep more of what is yours.

This After Hours presentation is a command performance. I loved what Lisa did for our people last year so much, we just had to have her back again this year. I suspect what you invest in Influence: Boot Camp will be returned several times over by using what you learn in this one presentation.

And the timing, of perfect!

Introducing THREE Headliners for Las Vegas.

Jeffrey Gitomer

Jeffrey Gitomer

is far and away the world's leading sales trainer.

If you've never seen Jeffrey it won't be long before you experience how he pushes your buttons to rise to excellence.

Gitomer is a rare commodity in the world of sales. He makes the difficult simple. He is a genius persuader. He doesn't BS the audience. He tells you precisely where traditional sales approaches fall flat and what you really have to do to consistently get the order.

You're going to find out what is an absolute waste of your time in common sales training and within minutes your perspective about how to sell will be shifted in an utterly unique, useful and valuable fashion.

Gitomer has written the most valuable books about selling, including The Little Red Book of Selling, The Sales Bible, and Customer Satisfaction is WORTHLESS, Customer Loyalty is PRICELESS.

Of all the speakers I've observed over the years, Jeffrey makes every second of your time count. There is no B.S. with Gitomer. Do this. You will succeed. Period.

By the end of Day 1 in Las Vegas, you'll wonder what could possibly be left.

That's where John Carlton comes in.

John Carlton

John Carlton

is to the world of Copywriting what Jeffrey Gitomer is to selling.

Carlton is a true genius. He has trained the most potent copywriters in the world.

He's written about as much successful copy as any human alive.

You've seen ads he wrote. You just never paid attention to who wrote them!

Instead of asking John to give three hours of lecture time, where every great copy writer is mostly obligated to present to the least common denominator in an audience...I've asked John for permission to be on stage with him 100% of those hours you have him for. I've asked him to let me dig in for the real gold nuggets.

I know YOU and I know what YOU need to know about writing copy that persuades NOW.

I'm going to ask John the differences between the consistently excellent and consistently average copywriters. What specifically do the great ones do in contrast to those who are good but not great.

You're going to find out the real value of a "swipe file." (And yes there IS a way to use a "swipe file" but it might be helpful to know HOW.)

You're going to find out what is most important in writing copy AFTER the headline has been drafted, the offer made and the P.S. has been penned.

And then perhaps you'd like to know HOW to do this instead of just WHAT it is.

John is going to explain why copy Kevin Hogan writes just might not work for John Carlton, and vice versa. Why? And how do you know what TO write?!

There are some amazing copy writers out there. Morgan. Garfinkel. Deutsch. Haines. I can think of another seven that are brilliant.

If you could ask THEM who the best copywriter in the world is, (excepting themselves) they will tell you it's John Carlton.

And he's going to show you the real stuff that only his clients and mentees know.

And what do Gitomer, Carlton and Hogan need to solve? What problem continues to change and evolve? And who do we learn from to develop new strategies?

The problem is resistance and reactance to the sales and marketing message. There's one man.

Dr. Eric Knowles

Eric Knowles, PhD

is the worlds leading expert on resistance and reactance. He's done the research into Alpha and Omega Strategies.

Eric is one of my personal heroes in the world of influence and persuasion. My work wouldn't be what it is today without Dr. Knowles having done the heavy lifting while I was still in college.

Dr. Knowles (professor for years at the University of Arkansas) has done more lab and field experiments and studies to overcome resistance than anyone I can think of.

And this is simple. If YOU can't overcome resistance AND reactance, THEY WILL say, "NO!"

Dr. Knowles joins us to share his most important research, results and what really works in the real world.

Eric almost never speaks at events. He's even turned me down in the past!

But for the first time in 8 years, he returns to Influence: Boot Camp so YOU can gain ALL that matters in reducing resistance in others.

Intelligent doesn't begin to describe the awareness, the brilliance, the depth of knowledge of Knowles. After learning what he knows in his unique, make it super simple, training style, you will know how to cause people to listen to your message...and allow them to say "yes."

Next week I'll introduce you to the balance of the all star team we have at Influence: Boot Camp.

Would you like to learn from the person who has done more time on network television than all the rest of us on stage at Boot Camp?

How would you like to dig deeper into selling from the ONLY sales trainer I know, who has been on over 17,000 sales TRAINING calls inside of 17,000 people's HOMES.

What can you learn from someone who has SEEN every form of resistance, heard EVERY objection possible, and trained his people ON THE SPOT in dealing with "no" and bringing those thousands to "yes."

Best of all? He records everything. We will KNOW what works and doesn't across a broad series of personalities, contexts, environmental shifts. No one has access to this data base ...but now you do.

For the moment, you can know that NO ONE - ANYWHERE has experienced any TWO of the extraordinary minds of Knowles, Carlton, and Gitomer at the same event.

Only at Influence: Boot Camp 2015 will you learn from all three.

This is truly a once in a lifetime opportunity that will never happen again.

So here's your ONE CHANCE...

You've heard it and yes, it's true.

People who attend Influence: Boot Camp have a propensity to become influential and succeed. Period.

Boot Camp Attendees are a unique breed of people. They defy the odds. They win. Part of it is because of what they learn, who they learn from and of course who YOU ARE as a person.

So what will happen to you?

"I attended Kevin Hogan's Influence Boot Camp. I thought it would be a great opportunity to see Kevin up close and in person and see if he was the real deal. Well, let me tell you the entire experience far exceeded my expectations. It was packed with quality real life information that I could take home and use. The speakers were excellent and top experts in their fields. And there was no sales pitch from any of the speakers, they just shared their cutting-edge information. I walked away very impressed with Boot Camp and Kevin Hogan. I could see that Kevin was very genuine in his desire to make a difference in people's lives. And he has the background, knowledge and ability to truly do that. I would recommend Boot Camp to anyone. I don't care what business you're in - you will have more information than you'll be able to process."

Scott Bell, Elk Grove, CA

It's tough to predict what will happen to any one person in one year. I will tell you that I would be blown away if we don't see at least 5-7 stars launched from Boot Camp this year. And realize that a lot of people that come to Boot Camp don't want to BE STARS. They just want to add a million bucks of gross revenue to their already successful business and kick back with family. Some people just want to know how to be more influential so they can START that million dollar Coffee Table business!

Everyone has different outcomes. But I promise you, you will take the roster home from Influence: Boot Camp and you will shortly see the same people on TV or in the papers and magazines, with new books, or have an amazing person in their life...

You? It's 2015 and I need 4 days of your life to help you shape the ability to Persuade on Demand. Frederick Douglas said, "If I can persuade, I can move the universe." And if you aren't able to influence, nothing happens.

Nothing is more precious and valuable than time.

Nothing matters more than to be with other people who are pursuing similar kinds of goals and it's particularly exciting when they are starting from square one from a seed they GET AT BOOT CAMP. I've seen people come to Boot Camp wanting to be successful as a writer and end up on television instead. Some of these folks have written two or three or more books and it's only been that many Boot Camps since I last saw them.

TIME is the reason, the one reason, the best reason, the most important reason you want to be at Influence: Boot Camp. TIME FOR YOU. People talk about money and money matters a great deal, but never sell TIME short. TIME FOR YOU is important. It was John Lennon who said, "Life ain't no dress rehearsal." If I could smack people into submission I would remind them that this is 2015 and YOU HAVE BEEN LIVING THE SAME LIFE FOR YEARS and it is TIME to get clear, get focused, develop the right mindset and learn HOW TO ASK FOR WHAT YOU WANT so YOU CAN GET IT.

Influencing Everyone You Choose

Kevin Hogan Unlocking Their Mind. istockphoto/jpa1999

Every mind has a keyhole. I'm giving you an entire set of skeleton keys.

And if you determine your own income, I'm going to show you how to make a LOT more sales by seeing fewer people with NO extra work, and in fact, will reduce the total time it takes you to communicate your message so much it will probably scare you.

All of the above happens in a pre-set framework that begins the minute we begin on Wednesday. There is no ambiguity. This is the method.

1) You are an Influential Force

...and if you aren't now, you will be by March 1.

This is one of a few things you are about to learn which I've never revealed in the past.

It begins with what you think, do, activate, and set into motion before the encounter. For me this is more time intensive than anything that ever happens face to face.

Kevin Hogan Influence Las Vegas Boot Camp: Compelling Persuasion You're going to learn a literal step-by-step process of what to do before you leave your office or home to meet whoever you're going to be connecting with.

The process is comprehensive. I've never had a serious opportunity to open up about this in the past. It is, after all, rather personal. What happens prior to First Contact is big. Is it the most important piece of the influence puzzle? In most situations, the answer is of course, "yes."

Thus, as far as everything that leads up to an encounter, we're going to go there in depth. I will give you detailed examples from various aspects of life. I've never read about this in a book or seen it demonstrated or even talked about. It is what makes YOU the most important influential factor when you meet them. That's rarely the case with 99% of Influencers.

Operating at random is no longer optional.

I will physically demonstrate this Pre-Contact phase in each detail, as if you are NOT in the audience. I will walk you through the most intimate thought sequences and patterns of behavior that generate elements of Self that people want to stand next to instead of in opposition to.

This isn't about being "prepared," or knowing your material, or what you are going to say. It goes far beyond any surface structure. It's the one "hard to put a finger on it - factor" that people ask me about most. "But I'm not you, how do I do that?" You'll know before lunch on Wednesday!

I want to take you through more than a few real life scenarios. Before the big meeting, before going to The Club. Before seeing the client. You're going to find out what is at the core of the influential person and how to wrap your Self around that core and then bring it out of your home or office into the real world.

I want you to exude authority, magnetism, certainty, knowledge, competence and command respect.

I want people to describe you as charismatic, whether you are or not.

I want you to be instantly respected and typically liked by most everyone you meet.

There will be a very cool experiential piece here so you can take this home and DO this in your life.

Material that is particularly personal will be demonstrated, but you won't be doing anything all that personal with other participants. That will all wait for you to return home. But for everything that we can do at the event, you will have a force of gentle but strong presence when you depart.

2) First Contact

Kevin Hogan Persuasion Expert After you have become a serious force from within, you must identify with the other person or group. You're now arriving at the office, the date, your presentation, your negotiation.

What specifically has to happen at First Contact? Is this the part that is about what you should wear? Sure. That matters. Is this the part where we deal with "breaking the ice?" Yes. That's a tiny piece, as well. But anyone can read a book about impression management and be able to pull that off. First Contact is critical.

It really encompasses the other person falling into you. These early moments are where you meet them in their world and then you take them to another world. This isn't anything like rapport. First Contact is respect, appreciation and rapture.

This moment is significantly different from what you have in mind right now. The thing of it is, the moment could be contentious and difficult for the other person. It could be difficult or unsettling for you. You're about to experience just how to shift those contentious moments and jettison them when necessary.

Each element will be demonstrated.

You'll get an opportunity to engage in a few important First Contact experiences after they've been demonstrated by me at the front of the room. What might have been "uncomfortable yesterday," now becomes rather S.O.P. and familiar.

This is a skill you can model from what you've experienced and really meet someone in a way that causes them to perceive you in a more valuable light.

3) Identification

Some experts will argue that identification is the most important aspect of influence. It's certainly the single most misunderstood element of influencing others.

People want to do things with and for those for whom they feel connected to. This is not about rapport. Identification occurs when there is an almost unyielding connection. Identification remain relatively constant through time.

I will demonstrate how to create Identification between you and almost any other person. I'll show you the common mistakes people do trying to identify with others. You'll see how to instantly eliminate all of them.

Beyond the surface, there is also a mental framework that is necessary to actually accomplish this outcome. It's not simply finding out whether they are a Christian or a Jew. It's not about Republican vs. Democrat. It's far more profound than that. It's much more powerful than a surface connection.

It's here, in this moment, that the other person will do almost anything for you. Or at least they will if you have mastered connecting the identifying threads between you and them.

The probability of people complying with you when they identify strongly with you (and yes there are definitely links, some links that are weaker than others) is dramatically increased. With some aspects of identification in certain contexts, it's very, very difficult to fail at gaining agreement.

4) Changing their Frame of Mind and then Changing their Mind

Influence Las Vegas Boot Camp: Changing Minds This is probably the most difficult of the elements of influence and once again, no one talks about it in a fashion that matters in causing people to want to have you there with them.

You're going to learn effective and predictable methods to change frames and change minds. I'll personally demonstrate numerous examples and then let you do this.

You'll find out how to take the person from a defensive state of mind to a compliant or agreeable state of mind in as little as 20 - 40 seconds, or as much as a few minutes.

This element requires a significant amount of precision in your preparation (as you will learn in #1 above, on day one). Once you have this skill, your ability to influence is elevated.

Intentional State Transformation is a strong skill to master. The goal is not ever to take someone from being sad to happy in an instant. That's not psychologically sound. But the ability to consistently and predictably move someone from distrust to trust is instantly useful and you'll be able to do just that and you WILL do that at Boot Camp.

5) Timing

Timing can be everything. Whether you ask in this moment or the next. Whether you leave a pause It's important to have a timing style that is unique to your Self, but you must know how to use timing.

Things like the day you ask for the date, the time of the day, the time of the month, the time on the wall, they all matter. They matter a great deal. Understanding self regulation alone can dramatically allow you to be more influential. Timing includes but goes beyond these important factors.

You want to know when to pause. You must know how long to pause. You must know what to say or do when a pause is complete. You want to know how to learn to develop a repertoire of timing tools. You will do just this and you'll get a chance to see them demonstrated before you get to actually use them in the real world. You will quickly find out the difference between what works and why.

Timing factors in influence go beyond the moment. They go into the past and into the future. You'll need to access the past and the future quite often in influence. You'll learn how to do it. Then you'll see it demonstrated. Then you'll get a chance to do it your Self.

Influence Boot Camp: Compliance

6) The Keys to the Building

When you ask for the keys to the building, just because you asked, you want the person to hand them over. Being able to project that deserved trust without offering it up front, is critical.

How do you cause people to trust you without somehow "insuring" it?

When this is demonstrated and you've replicated it, you'll generally have the keys simply by holding your hand out.

7) Reducing or Defusing Reactance

Reactance is the fear of being manipulated to where something will be lost. That something could be the freedom of choice. It could be losing choices or options. Reactance is also the fear of being manipulated and by extension facing the consequences of being manipulated.

When you are taken advantage of, you feel embarrassed or humiliated. Those feelings you've experienced in the past trigger memory circuitry in what the brain perceives as similar situations far into the future.

Kevin Hogan Reactance is not an "objection" to your proposal. It's their PAST talking to you. They don't even know what they are saying! It's 10 times bigger and it's something that generally requires contextual change to turn a "no" into agreement.

That sounds easy but it's not always easy to make that happen in real life.

I will demonstrate many examples of reactance. You'll see how to overcome this greatest of all fears and you'll have a catalog of ways to reduce resistance when you don't have the opportunity to completely change the context.

The reason people experience "no" more often than not is caused by reactance. Without pulling the plug on reactance, the greatest "pitch" in the world, delivered by the cutest face in the room, with all the perfect triggers will be fruitless.

You'll get a chance to feel reactance and you'll see why it is so difficult to overcome for people who have never been taught what it is. This invisible force field can be turned off and in fact it can be used to your favor in some but not all cases.

This will be... rather exciting.

8) My Personal Favorite Techniques

Be prepared to learn technique after technique to increase compliance and build long term relationships.

These are my favorite "techniques." These include the pieces of behavior I personally default to when my nonconscious is running the mind. They are also those that I remind myself to use when I really need someone to comply and for some reason 1 - 7 above didn't accomplish that goal.

The techniques are all tested and proven. Some are brand new and some are simply the most effective things you can do in any given moment to cause someone to move forward with whatever it is you are suggesting.

I'm going to demonstrate technique after technique during Influence: Boot Camp. You'll replicate many that can be tested before the end of the event. The rest you'll take home.

Kevin Hogan on Changing from No to Yes. istockphoto/cogal


Choose The VIP
- or -
The Deluxe Package
for Influence: Boot Camp!

Influence: Boot Camp is $4,997 at the door.

This offer is good through January 31 at 11:59 AM Central Time.

Influence Boot Camp Bonus

Be part of an elite group of influencers that will meet once each month for six months on a teleconference to get the latest in influence research and developments. Six (6) sixty-minute sessions. $600 Kevin's gift to you. 

Influence Boot Camp Bonus Receive TWO Boot Camp Participants-only certificates (codes) for 50% off the ALREADY DISCOUNTED PRICE of ANY PROGRAM in the store. You'll save from $30 to $1,998.50 depending on your choices. Kevin's gift to you. 

Influence Boot Camp Bonus Receive TWO certificates for FREE half-hour coaching sessions with Kevin Hogan. Not a staff member. With Kevin. Ask Kevin to help you take what you've discovered at Boot Camp and make it a reality. Whether you want the final power boost on your sales presentation, help with your sales letter or the right strategy for getting what you want in life, you'll get it as a gift for being an Influence: Boot Camp Participant. $950 Kevin's gift to you.  

Influence Boot Camp Bonus Have an excellent Breakfast - Coffee with Kevin Hogan Style each morning of Boot Camp. Kevin's gift to you.


Influence Boot Camp Bonus

Three 1-on-1 full hour telementoring sessions with Kevin


The VIP Package is $3,997!

Kevin Hogan's Influence Boot Camp - & One on One Telementoring with Kevin Hogan

If you'd like, you can pay just $677 today, plus

5 easy installments of $677 beginning February 25

Kevin Hogan's Influence Boot Camp & Telementoring Pkg in Installments


...if you prefer go ahead and take advantage of the Influence Deluxe Package for only $2,777

Influence Boot Camp: Countdown

Please accept these gifts as part of The Deluxe Package simply because you took the time to register right now. This offer is good through January 31 at 11:59 AM Central Time.

Influence Boot Camp Bonus

Be part of an elite group of influencers that will meet once each month for six months on a teleconference to get the latest in influence research and developments. Six (6) sixty-minute sessions. $600 Kevin's gift to you. 

Influence Boot Camp Bonus Receive TWO Boot Camp Participants-only certificates (codes) for 50% off the ALREADY DISCOUNTED PRICE of ANY PROGRAM in the store. You'll save from $30 to $1,998.50 depending on your choices. Kevin's gift to you. 

Influence Boot Camp Bonus Receive TWO certificates for FREE half-hour coaching sessions with Kevin Hogan. Not a staff member. With Kevin. Ask Kevin to help you take what you've discovered at Boot Camp and make it a reality. Whether you want the final power boost on your sales presentation, help with your sales letter or the right strategy for getting what you want in life, you'll get it as a gift for being an Influence: Boot Camp Participant. $950 Kevin's gift to you.  

Influence Boot Camp Bonus Have an excellent Breakfast - Coffee with Kevin Hogan Style each morning of Boot Camp. Kevin's gift to you.

Total of Kevin's gifts to you if you were to pay retail today? $3,648.50 +

Then, there is the event itself which is $4,997 at the door. Register now and you receive the 350+ page, Influence: Boot Camp Desk Top Manual for free.

The Boot Camp Deluxe Package! You experience all of the gifts, Kevin Hogan and Influence: Boot Camp for only $2,777!

Kevin Hogan's Influence Boot Camp

If you'd like, you can pay only $477 today, plus

5 easy installments of $477 beginning February 25

Kevin Hogan's Influence Boot Camp Pay in Installments

P.S. There are no comps, passes or further discounted admissions.

Money Back Guarantee!

If for any reason you are not satisfied with your first half day of Influence: Boot Camp, return your manual and notes immediately before I close the final morning session on the first day before lunch and your tuition will be refunded on the spot. No exceptions will be made.

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What Else Are People Saying About Kevin Hogan, Body Language, Influence, Persuasion, Professional Speaking, Coaching, Mentoring?

"Your service is exceptional. The quality of your service made me enjoy spending money with you."
Fred Frego, MountainView, AR

"Just finished the Wealth Accumulation course. It's a bit earth shattering - in an amazing way. I have a complete turnaround on some old beliefs that will make the coming year fabulous! Thank you!" Lisa Hyatt

"My sincere thanks for the experience of your Internet Marketing Course. I am truly in awe of your unwavering commitment and effort to deliver the absolute best information possible. Your readers and subscribers are the better for every word you write and every thought you express. There is nothing like this course anywhere - it brings new meaning to the words 'comprehensive' and 'truth'. You once wrote, 'Trust me until I give you a reason not to'. That reason has never and will never appear. Thanks again!" JC MacKenzie, RRT, RCP

"I'm finding the Decision Point E-course absolutely fascinating. Firstly, because I had totally underestimated the value and effect of decisions on our lives. Secondly, I've always been aware of some of my biases - I'm a fairly ardent feminist for example, and I have often stopped and questioned myself if I'm "seeing through a feminist filter" and I do laugh at myself sometimes when I realize. But I had no idea just how prevalent other biases are, and this course is a fascinating voyage of self-discovery. I'm enjoying the course from a learning perspective in general - your other courses that I've done have been for the purpose of improving my business, whereas this one, while it will definitely help in that regard too, feels as though it's more for me personally. I'm also enjoying the learning for learning's sake as much as for self-development. This course is such a huge eye-opener!" Clare Delaney, Mauritius

"Do you want to save yourself several years of blindfolded trial and error and all the mental anguish of missed opportunities so you can propel your professional speaking career? So did I. That's why I took Kevin Hogan's Professional Speakers Course Kevin generously gives to all the participants from his extensive experience as a top-notch internationally known speaker. As a result of my participation, I am a much more polished and interesting professional speaker, leap frogging over what would have taken 2 additional years just out on the road speaking. Additionally, I have a number of ways to earn a very viable income as a speaker now and in the future as a direct result. Of course, this is a Kevin Hogan course, so you know it will be jam packed each week with excellent content and practical application to do. Whatever you do, avoid getting behind and keep implementing. This is a fantastic class, and I highly recommend it to anyone!"
April Braswell, Dating and Relationship Expert, Southwest, USA

"For me, the trouble with psychology stuff is that I find it too interesting -- I just want more... but I need to focus my time on my business. Kevin’s stuff is among the worst, because it’s among the best... I want to listen/read/learn more. I believe Kevin's material is up there with the work of Stephen R. Covey, Robert B. Cialdini, and other masters. Fortunately, Kevin’s material is also about getting your finger out and doing. And it works." Richard Clunan, Wordfruit Copywriter Recruitment Agency

"I found Kevin's web site about a year ago and always look forward to Coffee with Kevin Hogan. I attended Kevin Hogan's Influence Boot Camp 2008. I thought it would be a great opportunity to see Kevin up close and in person and see if he was the real deal. Well, let me tell you the entire experience far exceeded my expectations. It was packed with quality real life information that I could take home and use. The speakers were excellent and top experts in their fields. And there was no sales pitch from any of the speakers, they just shared their cutting-edge information. I walked away very impressed with Boot Camp and Kevin Hogan. I could see that Kevin was very genuine in his desire to make a difference in people's lives. And he has the background, knowledge and ability to truly do that. I would recommend Boot Camp to anyone. I don't care what business you're in - you will have more information than you'll be able to process. I have the Influence Boot Camp 2008 DVD's and I'm glad I do - as I watch them I realize how much information and practical real life skills that were presented that I did not fully absorb while there. It was the best learning experience of my life." Scott A. Bell 

"Just wanted to thank you. I took your Decision Point E-Course earlier this year, and have put the ideas into practice. I knew I wanted to leave my job, but didn't seem able to decide when, how, etc. Well, using what I learned from you, I was able to make a very definitive decision about NOW being the time. I feel great about the timing in my life now and at peace with the decisions I made. This means so much to me! Mahalo nui loa (thank you so very much)."
Stephanie Smedes, Seattle, WA

"I have been receiving your newsletter for a couple of years now as well as several others. Over that time, I have 'weeded out' most. I have purchased some of your products and believe you are the 'real deal'. Your insights and the wisdom you impart have been, are, and will be invaluable. Many thanks."
Mark Estlick, Seattle, WA 

"You have created a 'cookie cutter' plan to wealth via the internet with your Internet Marketing Course; all the participants must do is follow the directions, amazingly easy, thank you." Michael Neumann, Tikrit, Iraq

"Kevin, I have read, and continue to re-read Covert Persuasion The Science of Influence and Covert Hypnosis. My learning experience is best described as drinking from a fire hose! You have provided so much valuable information in these works I have trouble deciding what to work on first. In Covert Persuasion you explain the Focused Outcome Mindset (and you mentioned it in a recent “coffee”).  I used to reject the idea of influencing others as “manipulation” and inappropriate. I see now that we influence others all the time; I just never took the effort to be intentional about it. Thanks again for your great work. You have really helped me be more effective in my sales and my life. I will continue to study your works."
Dave Gurnee

"I thought that your Decision Point E-Course was an excellent and incredibly valuable course. The amount of information is unbelievable. I'm going to be reviewing it for a while. I have read reviews that say you overdeliver and boy do you ever. I have already recommended your course to two friends. Thanks Kevin, for a great course!" Mike Hendry, Calgary, Alberta, Canada

 "The Psychology of Wealth (included in The Millionaire Mind Program) is an amazing program that has helped me peel back the layers that have repeatedly caused me to fumble. My whole life, I had been repeating the same patterns and could not figure out why, nor did I even notice the similarities. This program has not only helped me identify the foundation of these events but has also allowed me to reprogram myself  so I don't repeat the same events. By doing the self-work in this course, Kevin has laid the foundation for anyone who wants to master themselves. I've invested in many of the "other" get rich programs (many of them were great) but none of them discussed the sabotaging beliefs like this program and without identifying your personal road blocks, you're almost guaranteed not to make it to your dream destination in life because your subconscious mind will cause you to repeat the same events over and over to avoid previous programming. This program will help you identify your personal road blocks, teach you to overcome them and reach your dream life. I strongly recommend The Psychology of Wealth to anyone who is serious about achieving financial independence and changing their life." Brian C. Saviano, Oak Brook, IL

"I enrolled in your Internet Marketing Course and I was 'blown away' by the content and quality of the course. It exceeded my wildest expectations. I was more than pleased. I have recommended your course to many business associates and would encourage anyone who wants to 'master' the Internet to take your course. I am still amazed at the content and deliverables you provided! Job well done!"
Steven Chambers, 

"I am in the midst of Kevin Hogan's Public Speaking Course and it is changing my life. I started the course not entirely convinced it would provide much more than what my graduate degrees in communication and experience in public speaking and teaching had already given me. I was wicked wrong. Kevin and the other course members are great sources of information and feedback, the content provided is worth much more than the cost, and you can't beat constant practice and "doing" vs. theory and reading. As a result of the course I am moving away from a theoretical and academic understanding of communication and persuasion to a practical, effective doing of communication. Thanks!" Lisa Perry, JD PhD  

"Kudos for your Public Speaking Program. And I never even have to leave the house. I actually love doing in-person presentations, but they aren't the only way to do things. I also do teleseminars, and I have just launched a new joint venture project with some of the big names in Internet Marketing. I am interviewing 7 of Mark Joyner's Space Monkeys from his 7 Day Business Turnaround Kit, and Mark himself. The participants include Jason Henderson, Michael Morgan, Tom Justin, Reed Floren, and more. Thank you for the inspiration, the skills, and giving me the courage to make this dream into reality!" Tania Baildon, Wealth Virus Expert  


"I have been reading your work for a very long time now, years in fact. I recommend your work to everyone I know and tell them to sign up for your newsletter. I hope to take your speaking program because I do like the idea of controlling my future. You really are about the only guy I pay attention to on the Internet, and admire at the same time. Keep up the good work." Bryan Price, Bakersfield, CA


"Kevin, you have truly moved me to the next level in professional speaking. I have much respect and gratitude for your professionally planned Professional Speakers Course. I will highly recommend it to anyone interested. Your content is packed with more than you promised, your teaching style is powerful and your guidance is very encouraging. Everything I learned is already in action. Thank you for your knowledge, support and secrets of this profession. I met you in L.A 2007, I subscribe to Coffee with Kevin Hogan, and have now taken two rock!!!" Janet James,


"I was interested in changes in my life, but not knowing which direction. I took a chance with your book, The Science of Influence. It looked very attractive, and I found out by reading it, it has great substance! I changed my life and started building my own business as a financial planner and I must say your book and website have given me great help. Thank you for sharing your ideas, especially the Psychology of Wealth Accumulation Coffee with Kevin Hogan, and more! I also have to say I have built more friends in the past 6 months than I made over the last 6 years by helping them honestly. Now I'm daring to make decisions. Thank you very much!" Wolfgang Schernhammer, Austria  

“Want to influence others? Want to persuade others? Want to sell others? Then Science of Influence is not just an option – it’s a landmark breakthrough of information you can use the minute you read it.”
--Jeffrey Gitomer, author of The Little Red Book of Selling

"Persuasion Protocol contains extensive and up to date research about persuasion and marketing. Kevin Hogan over-delivers in terms of massive content and utterly applicable stories, metaphors and ideas about persuasion. I view Kevin as my back-up research expert who affirms or negates the viewpoints that evolve in my clinical work as a psychotherapist. The only problem in buying anything by Kevin Hogan is that it is humbling to see how much he gets done and all that he knows. However, you will know far more and be far more productive when you listen to this program and put it into practice. It is worth all the time and money you put into it." Bob Beverley, Psychotherapist,

"We are only half way through this Professional Speakers Course  and I can't believe what I have already learned...and we still have four weeks to go! I have only one regret; that I didn't sign up for this course two years ago. Interestingly enough, I own many of the top books on building your speaking business, and I am excited to say that Kevin has revealed strategies for supercharging our speaking career that weren't even hinted at in these popular books on the same topic. If you are looking for someone to take your money and tell you everything you're doing is fantastic (when it's not), then this course is probably not for you. However, if you are looking for someone who will tell it like it is, someone who truly wants you to succeed, and someone who is willing to share all of his secrets of speaking success with you, then don't make the same mistake I did - enroll in this course as soon as possible. Kevin Hogan is the real deal!" Vincent Harris, Trenton, MO

"Thanks for making a change in my life. I never miss our Coffee meeting Monday mornings and it made me resign from my job and start my own venture 4 months ago, making 3 times the amount of money I used to. I also read your book, Covert Persuasion, awesome stuff. Thanks for everything." Johan Grobler, Gauteng, South Africa

"Kevin Hogan lays a path that magnifies your ability as a speaker. Whether you are currently on the speaker's circuit, or have a burning desire to join, you owe it to yourself to better your abilities with Kevin's Speakers E-Course. The information you will receive will answer all of your questions and then some. If you are serious about maximizing your potential, get into this E-course!"
Matthew Shields, President, Emc2

"I got more out of Kevin Hogan's intense delivery of real world marketing and psychological influence research than any book, program or course that I've taken so far." David Perdew,

"Kevin, I love your NEW INTERVIEW CDs, they are a potential GOLD MACHINE, so it's up to me to practice and get great results."
Jeffrey Carfagna, Pawtucket,Rhode Island


"Ordered my 5th Volume of The Science of Influence on Monday and got it today - Wednesday. You seem to have only one standard of customer service - 'Off the Charts Incredible!' The only thing better than your service is your material and presentation of it. Thanks!" David Graska, Elk Grove, CA 

"Dear Kevin, Have you been following me? I just finished Chapter 8 of your new book, The 168 Hour Week, and I'm starting to look for surveillance cameras! My goodness, this book is me to a T (yes, a capital T!) Good thing I'm working on your Lifestorms program. With that work and this new book, I'm gaining confidence I WILL be able to live my way! Thanks!"
Peggy Larson, Coon Rapids, MN


 "I wanted to let you know how appreciative I am of your Professional Speakers Course. It is a definite must for anyone who is thinking about getting into public speaking. If you are a sales manager, sales professional, facilitator, or entrepreneur and you are required to effectively communicate with an audience of 6 or 600, you will benefit from the skills the Professional Speakers Course delivers. These communication skills are applicable to many more applications than just public speaking. Also, thank you for the additional tools and gifts your provided. It was a pleasure to take an e-learning course where you were there personally to coach me along the way, provide feedback and immediately respond to my questions. This program was more than worth the investment."
Eliot Hoppe, Calgary, Canada


"Kevin, I wanted to thank you for your amazing contribution to the MDRT conference last year in Las Vegas. Of all the speakers there, yours was the most influential to my practice.  Not only was it entertaining, it has helped me look at the world and people with a deeper perspective. I appreciate the "free" bonus material you provided.  I also enjoy your coffee talk weekly eNewsletter."
Joshua Helman, M.D. Financial Doctor: "Prescription for Wealth"
Orlando, FL 


"Kevin, I have received incredible value and benefit from your Professional Speakers Course. You have left no stone unturned per pro speaking. I highly recommend this program to anyone considering speaking professionally! Thanks!"
Michael Roth, DC

"As a complete self-confessed Internet amateur I started the Internet Marketing Course both excited and challenged. Well, all my expectations were surpassed and then some. The information and knowledge has allowed me to feel and be ahead of the game when it comes to working via the web for business and wealth creation. Kevin was more than just a mentor, he was my motivator and friend. Throughout the course, Kevin was always ready and available to help and assist. His material invites you the student to create and explore wherever you are in business so that you achieve and go beyond yourself. Kevin has been the invisible force and drive which moved me to take action TODAY!"
David Power, Clinical Hypnotherapist, London

"Wow, you really do over-deliver! I have at least 2 months more work to do even after the course is over. I am not complaining...this is GREAT. I have arranged 3 speaking engagements already and I have a blueprint for my future speaking to be successful. Not only have your prepared the soil you have helped water and fertilize it! I previously thought speaking was just speaking, but boy, was I wrong! Thanks for helping me open my eyes - and - giving us tools to manifest what we are learning with your Professional Speakers Course. All of the add-on information helps us have multiple streams of income as well as better and more effective marketing. What you have delivered is more than what I thought I would receive, and frankly, it is worth more than you charged. I can't wait to get to the $100K have already deserved a bonus and the course is not over yet!."
Karl W. Ellerbeck, NCMT

"Thank you so much for your weekly shots of "Coffee"! I really appreciate being able to benefit from your wisdom, knowledge, humor and kindness on a regular basis." Sean Cook, The Cotswolds, UK

"You taught me how to gather information by observation, and how to communicate information effectively and convincingly. Your contributions to my career are too many to list. A great deal of information was gleaned from your newsletter. I have never bought a lottery ticket. I don't think the odds are in my favor, but every time I buy one of your training programs, I feel like I just won the Powerball. Thank you for all of your help!" Fred Frego, Mountain View, AR

"IT'S UNFAIR! Where was Kevin with his Professional Speakers Course when I was starting my business??? If I had known all this before, it would have saved me a fortune and earned me a fortune already! The course felt like a 1-on-1 coaching or mentoring - packed with unique audio info and reading material focused strictly on business practice. Always delivered on time and always much more than you could digest at one sitting! Kevin pushed me up against my limits and transformed these limitations to a vast potential. Thanks a million!"
Ewa Zaremba,

"Kevin, with two thirds of the Professional Speakers Course behind me you continue to challenge and push me beyond limits I did not even realize existed. With over 400 pages of unadvertised course manuals, 20+ hours of recorded training material, continual opportunities for active participation and one third of the training still to come, I cannot fathom what you have left to share! I haven’t even read about a course that contains half of the materials that you have covered to this point, and still say there is more! The opportunity to interact with the other participants really pulled it all together. Thanks…so far." Murray R. Mortlock, CD, Alberta, Canada

"Hi Kevin, I just finished listening to your CD course on persuasion and wanted to give you feedback: fantastic! Great stuff and very well presented, a pleasure to follow. It's been a long time since I've heard such good stuff; last time in my own sociological studies. You really point out very interesting and surprising aspects." Andreas Scheuermann, Lake Lucerne, Switzerland

"Kevin, this week I secured a further 12 speaking engagements where I am speaking for free. This is the start of my career and I want to speak wherever I can. However, get this...I am also speaking at two large engagements with 500 and 600 attendees respectively. Both paid. I am just doing everything you told me to do. I am getting myself out there in every shape and form and it all is beginning to happen. I am on the edge of some great things. I owe so much of this to you, Kevin and your Professional Speakers Course  (and that is underplaying it)!" Adam Eason

"Currently I am a high school senior that is writing an essay on someone that has made an impact in society today through their words. This essay is all about you. I stumbled upon your site as a accident but what I found was absolutely amazing. The way you were able to break down the human mind and then teach it to anyone and everyone who wants to know is amazing. You have built confidence in people's lives as well as contributed to the strengthening of our society through common communication.. Your impact will be felt on people as long as their is verbal and non verbal communication."
Ryan Somers, Skyline High School, Sammamish, WA

"I recently purchased Covert Hypnosis and absolutely love it. I sell security systems to small business owners. I was calling on a repair shop owner and after giving my presentation I asked for the sale. He said his budget was really tight now but call in 6 months. That's when I remembered what you taught and with only ONE sentence, I had the sale! It blew me away. Thank you, thank you!" Andy Howland Grand Rapids, MI


"To say I "hired" Kevin is not accurate-he accepted me as a student in his Internet Marketing Course and promised [1] to give me more than I asked for; [2] to give me accurate, up date information that I could use for my own marketing projects; and [3] to tell me the truth. He did all three and much more without failure or hesitation. I would not hesitate to recommend Kevin; he CAN, he WILL, and he DOES deliver."JC MacKenzie RRT, RCP


"About halfway through your Decision Point E-Course I really began to see a lot of new things.  I’ve been using the ideas in the class on a regular basis now.  I appreciate all the work to bring the course together."
Christian Haller, Alexandria, VA


Kevin Hogan's Science of Influence, 2nd edition

“Want to influence others? Want to persuade others? Want to sell others? Then this book is not just an option – it’s a landmark breakthrough of information you can use the minute you read it.”
--Jeffrey Gitomer, author of The Little Red Book of Selling

"I have had The New Hypnotherapy Handbook on my shelf for a year or two and just started reading it...what a mistake I made! I should have picked it up sooner, as it would have saved me and my clients time! I am a subscriber to Coffee and really enjoy your stuff. Thank you, Kevin!" Michael Skirving, 




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"Your "Coffee" is fantastic--thanks for producing it each week. I feel like I start the week 'sharpening the saw', as Covey would say. Thanks for acting on your talent and sharing it with others." 
Daniel Kriss, Director of Marketing, McKendree College, Lebanon, IL 



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Kevin Hogan at Harv Eker's Peak Potentials Master of Influence

Kevin Hogan at Peak Potentials'
Master of Influence


Kevin Hogan in Men's Health Magazine

See the info graphic with Kevin's input in Men's Health magazine. Page 52

"I saw you speak at Master of Influence. WOW. You are in a class second to none. You are amazing!" Tim Smith

"Hi Kevin ... thoroughly enjoyed your talk at Master of Influence last week. You were HILARIOUS! Can't wait to get your 'Invisible Influence' materials, so I can start mastering what you teach (supply ran out by the time we got to the back!)." Jenny Campbell

"You never know when it will strike, but there comes a moment at work when you know you just aren't going to do anything productive for the rest of the day. Thanks to Kevin Hogan's brilliant program, Life: The Source Code, you can make sure every day is a productive day."
Neil Dhawan,


Schedule of Events


Jan 5 Wealth Accumulation System E-Course

Jan 15 Professional Speaker E-Course

Feb 24 Decision Point E-Course

Apr 7 Internet Marketing E-Course

Jun 2 How to Write & Publish a Book

Jul 14 Create Info Products E-Course


See all Events and Courses


"Dear Kevin, Your book titled The Science of Influence plays a big role in my career. The book is excellent, and no wonder you are the top guru of Influence and Body Language. Keep writing and changing the world!"
Huy Tran Kiem, Vietnam

"I know I've said thank you for Life: The Source Code, but I also want to say congratulations on putting together and pulling off such an incredible event. That is a remarkable achievement! Awesome job. I came away from Life: The Source Code with exactly what I had hoped and needed." Patrick Glancy, CI, BCH, Salem, OR

"Just wanted to tell you how much your e-books and web site have changed my life this past six months. I'm a hair stylist who has used your teachings religiously and it's worked wonders for my client acquisitions and retentions. Started in early June and my income has tripled in less than six months. Thank you very much!"
Bryan Aucremanne, Raleigh-Durham, North Carolina


5 Things to Do at

1. Read the newest articles:

Time for Change

Success Secrets for 2015




Success Secrets for 2015


2. Get Kevin's latest book:

Invisible Influence by Kevin Hogan

Invisible Influence

Acquisition! The Comprehensive Goal Attainment System3. Shop Influence and Covert Persuasion, Body Language, Life Repair, Wealth Building programs, and more! CDs and DVDs


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Jan 5 Wealth Accumulation System E-Course

Jan 15 Professional Speaker E-Course

Feb 24 Decision Point E-Course

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"Life: The Source Code over-delivered on value, like everything Kevin Hogan offers to the world. The breadth and depth of Kevin's knowledge is staggering and is matched by his enthusiasm and vitality and compassion. He delivers a map that will direct you to how to get the life that you want."
Bob Beverley,, Poughkeepsie, NY

"Thanks for Life: The Source Code! What an astounding experience! I haven't felt this good in years...maybe never! All the presenters were great. Thank you."
Peggy Larson, Coon Rapids, MN

"Kevin, Congratulations on an outstanding Boot Camp 2010!! Keynote Speaker Mark Joyner was simply brilliant. I felt his Keynote really set a very positive tone for the rest of Boot Camp. His emphasis on ethics and the importance of making quick decisions were reinforced extremely well by you and the rest of the speakers. Wendi Friesen was simply fabulous. Wendi's teleseminar with you was significant motivation for me to attend this year's event. Dave Lakhani's teleseminar with you put my decision to attend over the top. Tonya Reiman's presentation was nothing short of fantastic. I really enjoyed and appreciated her insightful advice and encouragement. I have to compliment your staff for making your event a smooth and fun success."
Brent Detering, Idaho Falls, ID

"Thanks for an incredible week at Influence: Boot Camp 2010!"
Brian Latta, Bountiful, UT


Covert Subliminal Persuasion

Kevin had a great time training Covert Subliminal Persuasion


Body Talk: Actions Do Speak Louder than Words

Costco interviewed Kevin for
Body Talk: Actions Do Speak Louder than Words.  

Kevin Hogan body language expert in Cosmo

Get this issue of Cosmopolitan for Kevin's body language evaluation!


Kevin Hogan in Sales Guru Magazine

See the article by Kevin in Sales Guru magazine (based in South Africa). "Burnout: Escaping Living Hell"


Kevin Hogan at Playboy Mansion with Neferteri Shepherd

Get an inside view of the
Playboy Mansion with Kevin Hogan.


Kevin Hogan visits Graceland

Kevin visits the home of Elvis Presley - Graceland. Go on a VIP tour with Kevin.

"Sometimes your weekly email and web site are the best thing I've read or heard all week! Thanks." James Cochrane

"Kevin, I took a class of yours years ago and you taught back then that the way to make money and get freedom for yourself is to have your own small business. Well, I did it! I made money for myself and was able to invest in a move to Ecuador. Money goes farther here! I really live your message now. One can only have money and security when working and thinking for him/herself. Thank you - I'm so happy I met and listened to you!"
Liliya Bykova 

"Currently I'm stationed in Baghdad, Iraq. I came across your link reading about strategies and tactics of persuasion from a suggested reading on one of our training sites. Just thought I would send a note to tell you I find your approach very interesting and look forward to reading your e-letters. All the best." CPT Nathan Brookshire

"I just got the book Covert Hypnosis: An Operator's Manual yesterday and it's fantastic. Within minutes of reading certain techniques, I secured a big business deal in S. Wales. This is top notch stuff, the best. I have already recommended it to 2 people. It's great knowing my business can go from strength to strength with this knowledge to assist it. Thank you - the MAP's are incredible!" William Goldsworthy


psychology of persuasion

The Psychology of Persuasion is now available in this mook version in Japan!


Schedule of Events


Jan 5 Wealth Accumulation System E-Course

Jan 15 Professional Speaker E-Course

Feb 24 Decision Point E-Course

Apr 7 Internet Marketing E-Course

Jun 2 How to Write & Publish a Book

Jul 14 Create Info Products E-Course


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Kevin Hogan in Sales Guru magazine

See the article by Kevin in Sales Guru magazine. Read "Three Newly Discovered Influence Factors That Matter"  

psychology of persuasion

Psychologies Magazine interviewed Kevin for the article, The Art of Persuasion


Kevin Hogan Selling Power magazine

Brain Gain: How to Get Inside the Minds of your Customers Page 68 of this issue


Psychologies Magazine Kevin Hogan on 'The Secret'

Psychologie magazine featured Kevin Hogan's opinion column on 'The Secret'

Kevin Hogan on Personal Excellence

Personal Excellence magazine
features Kevin Hogan's Leadership Excellence article


Kevin Hogan, Motivational Speaker

National Speakers Association magazine. Kevin's article is featured, Setting the Stage: How to Keep the Audience Comfortably Focused on Your Presentation.

"The most remarkable thing about doing Kevin Hogan's Internet Marketing Course was one week after we started, I had a website up and running! This is not the usual type of course where you receive all the subject matter and it sits on your shelf until you find the time for it, oh, no! Kevin is involved. Every day he send you emails with attachments. He takes you step by step through the process, especially in the beginning when you really need it. It's in your best interest to keep up with the group, and whatever questions you have, he answers them all. You will receive absolutely everything you need to know about the Internet. Something else that would never have happened without Kevin, is that my website was spidered 4 days after it was published, and spiders crawl every 3 or 4 days like clockwork. A month later, my site had a page ranking of three. For a newcomer going it alone, this is unheard of. The course was worth every penny. I highly recommend it to anyone interested in setting up an Internet company, big or small."
Sharon Dell, Durban, South Africa,

Kevin in Cosmopolitan

Cosmopolitan interviewed Kevin for an article on how to level the playing field in business for women. 

"I first gave Lifestorms a superficial listen, just curious what it was about, and at first I got nothing more out of it than a sense that it sounded cool. But, during the last 5 days, I have found the miracle! Something inside me clicked when I began to thoroughly study the material. I find myself interacting with the world as if I'm a new person. The best part is that this difference, this peace that I can not remember feeling before, this seems to be not from rational, "studied" or "memorized" knowledge, but a sense of freedom, a sense of a huge load falling off my shoulders, which I did not even know was there. What I have not mastered yet, I now know I will because of Lifestorms (Wow! Finally!) My friend and I, after the first 5 minutes five days ago, ever since that moment we can barely stop ourselves from discussing everything and we are excited to make time every day to study this, and we dislike the moment when we have to stop because we can barely wait to see what else is there!"
Katerina Spillkova, San Bruno, CA

Kevin Hogan in Success Magazine

Kevin is in SUCCESS magazine. Read "Secret Language: Decoding Nonverbal Clues to Get the Edge."  



"Almost too deep to take in at one go around. So I've gone through everything twice now and have a much clearer understanding. Amazing information! Kevin, the Decision Point e-course is absolutely amazing. You have answered within this course a lifelong question for me, 'Why are 95% of my decisions bad ones?' As a matter of fact I'd finally gotten to the point in life where I would make a decision and then do the opposite, which seemed to be a method for better results...sad isn't it. So why did I mostly make bad decisions? Because I was making them from my gut feeling. It's amazing that I've been able to become a multimillionaire using this poor strategy. Now I truly feel you have given me the opportunity to skyrocket my future. Thank you so much Kevin, your work is truly phenomenal. Without question I'd recommend this course to friend and foe alike."
Kate Upchurch, Richardson, Texas



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